Digital B-to-B

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Adobe: Demand Creation Generation Strategies for B-to-B

Scott Harris, director, enterprise campaign and demand marketing at Adobe Systems, discussed how Adobe has successfully grown its enterprise business through using its own digital marketing solutions combined with focused strategies for sales and marketing alignment.

iShares' Social Media Evolution

In this session, Eileen Loustau, Director, Digital and Social Media Marketign, U.S. iShares, BlackRock and Joseph Adams, Social Media Coordinator, U.S. iShares, BlackRock discussed how they developed and leverage their digital dashboards to manage campaigns and build their business.

iShares' Social Media Evolution

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, and Joseph Adams, social media coordinator, U.S. iShares, BlackRock, shared iShares’ evolutionary journey in social media, along with a discussion of how it established a weekly digital dashboard to manage campaigns and build its business.

Dealer Portal iPhone App

Auto Trader, a U.K.-based auto classified site, developed an iPhone app to give car dealers new tools to be successful in a mobile world.

GoMo

Google launched a site to encourage businesses of all sizes to create mobile-optimized websites.

Solve Problems, Save an Industry

Times Property of India created a way for users to experience virtual tours of real estate on their mobile phones.

Good Products Don’t Sell Themselves: How B-to-B Marketers Can Increase Digital ROI

German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.

Good Products Don’t Sell Themselves: How B-to-B Marketers Can Increase Digital ROI

German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.

Good Products Don’t Sell Themselves: How B-to-B Marketers Can Increase Digital ROI

German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.

How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

Good Products Don't Sell Themselves: How B-to-B Marketers Can Increase Digital ROI

German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.

Xerox: Building Brand Awareness in the Healthcare Industry

Laura Ramos, VP, enterprise industry marketing, Xerox Corporation, discussed the launch of Xerox’s “Freedom to Care” campaign, which used several channels to raise awareness and connect with prospects in the healthcare field.

Xerox: Building Brand Awareness in the Healthcare Industry

Laura Ramos, VP, enterprise industry marketing, Xerox Corporation, discussed the launch of Xerox’s “Freedom to Care” campaign, which used several channels to raise awareness and connect with prospects in the healthcare field.

Mobile Marketing: The New First Screen

With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.

Optimizing Landing Pages for Lead Generation and Conversion

This guidebook from HubSpot can help marketers take their landing pages to the next level, resulting in improved lead generation.

How to Use Pinterest for Business

This guide from HubSpot breaks down Pinterest for beginners and also shares examples of what GE, Peapod, and Chobani are doing on the new social network.

CDW: People Who Get IT

CDW was perceived as a box pusher of technology. They needed to showcase their higher level solution expertise in order to grow their business. They needed to show that they Get IT. By launching an integrated campaign, focusing on their solution capabilities, CDW revenue grew a remarkable 23 percent over the same year-ago period.

Let's Build A Smarter Planet - 2012

As IBM reached its Centennial, ensuring strong results was essential, so the task for communications was to Turn Mindshare into Market Share.

Watson

IBM’s Watson communications ensured that a computer competing on Jeopardy! became a business and cultural phenomenon, and turned a game into serious commercial payback.

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