Brand Management
How Romano’s Macaroni Grill Developed a New Brand Ambassador
Brandon Coleman, chief marketing officer, Romano's Macaroni Grill, and Greg Smith, chief creative officer, The VIA Agency, provided insights on how the restaurant renewed its brand platform and how it informed the creation of The Connoisseur campaign.
Travelocity's Approach to Leveraging Customer Insights
Brad Wilson, chief marketing officer, Travelocity, discussed how the company leverages customer insights to successfully connect with its core audience and increase market share.
Rebranding with Purpose
Marketing tools defined what Motorola Solutions stood for and translated these values into customer and employee experiences.
AutoTrader.com: Winning Hearts & Minds
John Kovac, vice president, consumer marketing, AutoTrader.com, discussed its integrated marketing strategy.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
CMO Conversation with Dana Anderson from Kraft
In this session Gary Elliott, former Hewlett-Packard VP of Corporate Marketing, and Dana Anderson, Kraft's SVP, Marketing Strategy and Communications, talked about the ways Kraft harnesses risk and big ideas and turns them into real projects that work.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
The Change Agent Agenda: Lessons Learned in the Trenches
This article from Prophet argues that for brands to grow and succeed, there needs to be change agents willing to take risks and switch directions.
AT&T Case Study: Word-of-Mouth’s Role in Driving Sales
This presentation from the Keller Fay Group looks at an AT&T case study to determine whether or not word-of-mouth directly influences sales volume and where it fits in to the “owned-earned-paid” media model.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Arby’s Case Study: ‘New Old School’ Marketing
Bob Kraut, senior vice president, marketing and advertising, Arby's Restaurant Group, Inc., discussed Arby’s multi-screen “good mood food” campaign, which has reinvigorated the brand.
Arby’s Case Study: ‘New Old School’ Marketing
Bob Kraut, senior vice president, marketing and advertising, Arby's Restaurant Group, Inc., discussed Arby’s multi-screen “good mood food” campaign, which has reinvigorated the brand.
Brand Building: What's Your Brand's Reason for Being?
Featuring case studies from 3M, AT&T, and Seattle’s Best Coffee, this ANA Insight Brief addresses brand building, management, and protection in an interconnected world.
It's England Time
MillerCoors relies on marketing pro Andy England to build market share while leveraging the brewer's unique stable of brands. England shares best practices for guiding the brand forward and discusses a partnership with the National Hockey League.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Krispy Kreme Doughnuts: A Vibrant Life at Seventy-Five
Dwayne Chambers, Senior Vice President and Chief Marketing Officer, Krispy Kreme Doughnut Corporation, discussed how the 75-year-old Krispy Kreme brand has remained relevant in a rapidly changing world without abandoning its core traditions, values, and differentiation.
