Brand Value

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LeFun Run: GPS Marathon Webcast

To increase awareness and participation in running, Lenovo developed an app that tracked data and mapped runners’ courses.

Levi’s Shoppable Magazine

Levi’s partnered with Flipboard to create an immersive experience with curated content and mobile shopping ability to reach its fashionable consumers.

Mobile Academy

The Limkokwing Mobile Academy is a free educational platform that was designed on a mobile platform so anyone in the world could access materials via a smartphone.

Ray-Ban at SXSW

To engage consumers, Ray-Ban turned to the power of music by delivering an exclusive event at SXSW with Boiler Room, one of the most cutting-edge, live-streaming music platforms.

Sims Social

Lowe’s partnered with a popular Facebook game in order to highlight product benefits of its revolutionary web-based loyalty program.

Ball Brand Jars Win Over Millennials

In this presentation, Steve Hungsberg, senior brand manager for fresh preserving at Jarden Home Brands, discussed how he rejuvenated the Ball brand of jars through connecting with a new type of core consumer.

Welcome to the Human Era

In this white paper, Hill Holiday and Lippincott define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, they examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections with consumers.

Johnson & Johnson: Digital Marketing Case Study

Johnson & Johnson's Baby brand utilized digital consumer insights to target moms through e-commerce, mobile marketing, and social media.

Johnson & Johnson: Digital Marketing Case Study

In this presentation, Johnson & Johnson's Baby brand utilized digital consumer insights to target moms through e-commerce, mobile marketing, and social media.

Dick’s Sporting Goods: Serving the True Athlete

Dick’s Sporting Goods developed deep insights surrounding sports to create meaningful content that connected with athletes and helped the brand to increase both awareness and sales.

City of Hope: Cause Marketing 101

Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.

City of Hope: Cause Marketing 101

In this presentation, Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.

GES: Creating Connections to Elevate Brand Experiences

Debra Goodlett, vice president of business development at Global Experience Specialists, discussed the four key elements of creating successful marketing events: strategic planning, content design, emerging technology, and social media integration.

Positioning Statement Worksheet

A worksheet to define a positioning statement that describes your product and its differentiation.

Pricing Strategy Template

A worksheet to define your product's pricing strategy and its differentiation.

Product Features Prioritization Tool

Use this tool to logically survey the value of each feature from the 3 key user perspectives.

Proud Sponsor of Moms

For 175 years, P&G, the company, was always the silent giant behind its many powerful brands. The Olympics gave P&G an opportunity to have a point of view that would resonate with millions of people. P&G is not in the business of helping athletes be better athletes. But they are in the business of helping their moms. P&G would celebrate mom and thank her for all that she does.

Denny’s: Rejuvenating an American Icon

Frances Allen, executive vice president, global brand strategy and chief marketing officer at Denny’s Inc., discussed how Denny’s has revamped its marketing and brand strategy to reflect its new positioning as America’s Diner.

Denny’s: Rejuvenating an American Icon

Frances Allen, executive vice president, global brand strategy and chief marketing officer at Denny’s Inc., discussed how Denny’s has revamped its marketing and brand strategy to reflect its new positioning as America’s Diner.

Procter & Gamble’s Tide: Newsdesk Marketing

Sundar Raman, marketing director, North America fabric care at Procter & Gamble, discussed the Tide Newsdesk and how it has helped build the Tide brand in real time.

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