Branded Entertainment

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PowerPresentation: 2014 ANA/Forrester Media Survey

This collection of data charts represents findings from the 2014 ANA/Forrester Media Survey. The objective of this survey was to understand the current and projected trends in media transparency, programmatic buying adoption, and media metrics.

Brand as Publisher

Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

Brand as Publisher

In this presentation, Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

How Adobe Helps Marketers and Its Own Brand with CMO.com

Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

How Adobe Helps Marketers and Its Own Brand with CMO.com

In this presentation, Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

Intel Develops a Branded Content Formula to Ensure Repeated Success

Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

Intel Develops a Branded Content Formula to Ensure Repeated Success

In this presentation, Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

In this presentation, Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

The Value of Music to a Brand

Toni Wallace, director of strategic marketing and partnerships at Columbia Records, shared analysis from a Sony Music behavioral study and how music can be an effective component of a content marketing campaign.

Forrester: Top Digital Advertising Trends for 2014 and Beyond

Susan Bidel, senior marketing strategy analyst at Forrester Research, Inc. explored how native advertising could be a powerful tool for marketers and a welcome revenue stream for publishers when executed responsibly.

Forrester: Top Digital Advertising Trends for 2014 and Beyond

In this session, Susan Bidel, senior marketing strategy analyst at Forrester Research, Inc. explored how native advertising could be a powerful tool for marketers and a welcome revenue stream for publishers when executed responsibly.

Five Trends That Will Define Branded Video in 2014

Branded video reached new heights in 2013. More than 38 percent of new campaigns achieved more than one million views in 2013, compared with 26 percent in the year prior.

Defining and Mapping the Native Advertising Landscape

This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.

Real-Time Marketing: The Agility to Leverage "Now"

This report, based on interviews with 18 executive industry practitioners, explains the benefits of real-time marketing, outlines the business cases to which it can be applied, and identifies the best practices and steps necessary to move an enterprise toward RTM readiness.

Is Content Native? Is Native Content? Questions We're All Asking...

Over the past year, the term "native advertising" has evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being heralded as the future of digital.

Collaborating with the Music Industry

Elliot Lum of Columbia Records discusses the five differences between music marketing and marketing a traditional consumer product or service in this Insight Brief. Read about the key players in the music ecosystem, core partnership principles, and more, told through brand case studies and interviews.

The U.S. Hispanic Social Media Opportunity

Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Multicultural, shared key learnings on how marketers can capitalize on the U.S. Hispanic social media opportunity, as well as a case study from a creative partnership with Telemundo.

The U.S. Hispanic Social Media Opportunity

In this presentation, Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Multicultural, shared key learnings on how marketers can capitalize on the U.S. Hispanic social media opportunity, as well as a case study from a creative partnership with Telemundo.

Key Findings Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns

This report covers the key findings from the Optimizing Integrated Multi-Screen Campaigns Survey that was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

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