Budgeting & Spending
Use this tool to help you design a Request for Proposal (RFP) for a CRM System.
A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.
A template to write an RFP for marketing automation software.
Use this template to set and track your overall marketing budget.
Use this template to set and track your MarCom budget.
This tool will help you estimate and evaluate the costs of your online community.
Use this tool to help you design a Request for Proposal (RFP) for an Online Community System.
A budget template for product development that compares with previous versions of the product.
Use this template to set and track your overall project budget.
A budget template thats detail the expected costs for your PR program and generates charts.
A template to create an request for proposal (RFP) for a sales enablement system.
Use this tool to set and track your social media budget.
You are trying to set and track your overall webinar budget.
Use this to estimate the costs of a website design project.
Three trends are making it easier for marketers to justify moving brand dollars into digital media: audiences are consuming an ever-increasing amount of digital media; richer creative formats are allowing marketers to create more engaging consumer experiences online; and consistent multi-platform metrics are emerging that allow us to track relative efficacy of different media.
Despite having vast amount of data at their fingertips--and often because of the complexity of the data at hand--our clients' ability to form these vital connections is oftentimes hindered. In fact, our advertiser clients tell us that despite the ever-increasing amounts of data they have access to, they still have problems answering basic questions.
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
Bill Duggan, group executive vice president at ANA, moderated a discussion between Active International and its clients about the basics of corporate trade, and best practices on how to make it work for your company.
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.