Budgeting & Spending
PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey
This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).
Madison & Wall: From the Organigrams to Instagrams
Pivotal Research Group discusses how marketing organization changes have as much impact on media budgets as established metrics, as well as factors currently impacting TV, in this report.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
Kantar Media: U.S. Advertising Expenditures Report
According to Kantar Media, total advertising expenditures in the U.S. increased by 2.6% in Q1 2012 vs. the same period in 2011.
Research Report: 2012 ANA/Forrester TV and Everything Video Survey
This Research Report represents findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.
Research Report: 2012 Recession Survey, 6th Edition
This Research Report includes highlights from the ANA's 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
PowerPresentation: Q4 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q4 Member Benchmarking survey. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Research Report: Q4 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
PowerPresentation: 2012 Recession Survey, 6th Edition
This collection of data charts represents findings from the 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
Key Findings Report: 2012 Recession Survey, 6th Edition
This Key Findings Report includes highlights from the ANA's 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
Marketing Financial Management and Procurement: Challenges and Best Practices
This Insight Brief looks at ways to improve the marketing-finance connection and how to achieve advertising excellence through procurement. ANA survey results are shared, as well as a case study from Kraft.
PowerPresentation: Leveraging Television for Growth Survey Results
This collection of data charts represent findings from the ANA's “Leveraging Television for Growth” survey. The survey objective was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future
Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Research Report includes findings from an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
ZenithOptimedia: Global Ad Expenditure Forecast
ZenithOptimedia provides their global ad expenditure forecast as of October, 2011.
Deep Pockets: The Biggest Sponsorship Spenders of 2010
Seventy-seven companies spent more than $15 million on sponsorships in 2010, according to IEG.
Sourcing PR
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Scope of the Work: The Right Team on the Right Business
Decideware examines the components of applying a centralized Scope of Service/Scope of Work process and the ways in which this process can help the involved parties make informed decisions to impact both efficiency and effectiveness in the client/agency relationship and drive ROI.
Attracting Brand Ad Dollars
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
