Budgeting & Spending
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
China to Surpass Japan in Total Media Spending This Year
According to this eMarketer report, by the end of 2011 China will become the second largest ad market in the world.
Retail to Nearly Double Other Industries in Online Ad Spending
According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Audience Engagement with the Mobile Phone: Budgeting for Mobile Activation in 2011
In this Mozes whitepaper, marketers will learn how to utilize mobile in order to successfully engage with consumers for live events, how to more effectively budget for mobile activation around live events and sponsorships, and about the lifecycle of consumer interaction with live events on their mobile phones.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Optimizing Media Spend Allocations
Wes Nichols, co-founder and CEO of MarketShare, a leading industry cross-media analytics solutions provider, provided thoughts on objectively optimizing marketing and media resources.
Decision-Makers Survey: Sponsors Favor Activation Budgets in 2011
The 11th annual IEG/Performance Research Sponsorship Survey reveals that sponsors are optimistic about leveraging their sponsorship platforms in 2011.
A Behind the Scenes Look at the 2011/12 Upfront
Benjamin Swinburne, managing director, Morgan Stanley, provided an analysis of the 2011/12 upfronts.
A Behind the Scenes Look at the 2011/12 Upfront
Benjamin Swinburne, managing director, Morgan Stanley, provided an analysis of the 2011/12 upfronts.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
PowerPresentation: ANA Recession Survey, 5th Edition
This collection of data charts represents findings from the 5th edition of the ANA’s Recession survey. The survey finds that while 77% of marketers report that they continue to be challenged to reduce spending across their marketing and advertising efforts, that percentage has fallen from previous surveys on the topic.
Key Findings Report: ANA Recession Survey, 5th Edition
For the fifth time, ANA has surveyed it members to determine how marketing and advertising budgets are being affected by economic conditions. In this latest edition of the Recession survey, 77% of marketers report that they continue to be challenged to reduce spending across their marketing and advertising efforts, representing a decrease from previous surveys on the topic.
Optimizing Your Marketing Investment in the New Normal: A DuPont Case Study
Heide Rowan, global brand director, corporate marketing, DuPont, discussed how DuPont has battled back against the economic challenges of 2009.
Presentation: Optimizing Your Marketing Investment in the New Normal: A DuPont Case Study
Heide Rowan, global brand director, corporate marketing, DuPont, discussed how DuPont has battled back against the economic challenges of 2009.
How Long Is a Piece of String? The Challenges and Best Practices in Agency Cost and Time Benchmarking
David Beals, president and chief executive officer of Jones Lundin Beals, Inc., discussed what can and can't be effectively benchmarked and reviewed best practices for benchmarking that are relevant and actionable for client/agency relationships.
Challenging Agencies to Reduce Expenses
ANA members discussed specific areas where agencies are being challenged to reduce internal expenses and/or identify cost reductions.
