Survey Research   June 1, 2004  

Print's Issues and Opportunities

This exclusive ANA survey includes data on budget allocations, marketers' evaluations of print as part of the media mix, and concerns about circulation.

Other Tools & Resources   April 15, 2004  

Myths in Agency Overhead

This position paper from the American Association of Advertising Agencies (AAAA) affirms that overhead rates can vary by individual advertising agency, and also by marketing business unit and geographical locations—even within an individual agency.

Survey Research   April 1, 2004  

ANA/Forrester Survey: Ad-Skipping Still Haunts Advertisers

This ANA survey, first fielded in 2002, delves into new television technology strategies advertisers plan to use.

Survey Research   April 1, 2004  

Demystifying Agency Overhead

This ANA survey provides members with a better understanding of advertising agency overhead, as well as a broad perspective of how clients in general manage overhead and related issues.

Survey Research   March 10, 2004  

TV's Issues and Challenges

This ANA survey reviews television budgets, ratings measurements and personal video recorder (PVR) use.

Snapshots   March 3, 2004  

Taking the Mystery Out of Overhead

This session explores why overhead definitions are critical, the importance of other compensation components when discussing overhead, and areas of critical importance to overhead calculations such as direct versus indirect labor, agency utilization rates, hours/FTE, management fees versus management allocations, etc.

Benchmarks   March 17, 2003  

Agency Compensation

ANA members provide insight on current trends in advertising agency compensation.

Benchmarks   August 16, 2002  

Consumer Communication Innovation

ANA members share how they allocate staff and money to explore cutting-edge methods and technologies to communicate with their consumers.

Benchmarks   April 5, 2002  

Budget Allocation to Diversity Target Audiences

ANA members share insights on how they are allocating their budgets to diversity target audiences.

Case Studies   January 1, 2002  

The Power of Media Integration: How AT&T Increased ROI 1300% - An Integrated Direct Marketing Case Study

In this case study, review Integrated Direct Marketing as a strategy designed to link, synchronize, and integrate public relations, advertising, direct mail, telemarketing, Internet and field sales.