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  • Talent Strategies to Maximize Your Creative Output

    Webinar Rewinds   March 20, 2024  

    In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.

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  • Key Takeaways from Deloitte’s Creator Economy Research

    Event Recaps   March 19, 2024  

    Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the <em>The Creator Economy in 3D</em> report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.

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  • Unleashing Strategic Potential for Mid-Level Agencies

    Industry Insights   March 13, 2024  

    One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.

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  • Marketers Need a Sharper Antenna for Programmatic Advertising

    Champions of Growth Podcast   March 6, 2024  

    Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.

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  • The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024

    Knowledge Partners   February 22, 2024  

    Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.

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  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Event Recaps   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Conference Session Videos   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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  • Ally Financial’s Excellence in Marketing Analytics Growth

    Conference Session Videos   January 25, 2024  

    In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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  • Ally Financial’s Excellence in Marketing Analytics Growth

    Event Recaps   January 25, 2024  

    To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

    view
  • Conference Budget Template

    Tools   January 21, 2024  

    Use this template to keep track of your conference costs.

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  • Content Marketing Budget Template

    Tools   January 21, 2024  

    Use this template to set and track your content marketing budget.

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  • Marketing Budget Template

    Tools   January 21, 2024  

    Use this template to set and track your overall marketing budget.

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  • Marketing Communications Budget Template

    Tools   January 21, 2024  

    Use this template to set and track your MarCom budget.

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  • Online Community Budget Template

    Tools   January 21, 2024  

    This tool will help you estimate and evaluate the costs of your online community.

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  • Product Development Budget

    Tools   January 21, 2024  

    A budget template for product development that compares with previous versions of the product.

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  • Project Budget Template

    Tools   January 21, 2024  

    Use this template to set and track your overall project budget.

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  • Public Relations Budget Template

    Tools   January 21, 2024  

    A budget template that details the expected costs for your PR program and generates charts.

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  • Social Media Marketing Budget Template

    Tools   January 21, 2024  

    Use this tool to set and track your social media budget.

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  • Webinar Budget Template

    Tools   January 21, 2024  

    You are trying to set and track your overall webinar budget.

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  • Website Design Budget Template

    Tools   January 21, 2024  

    Use this to estimate the costs of a website design project.

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