Cause-Related Marketing
American Heart Association: Multicultural Populations and the Sponsorship & Event Marketing Industry
Gerald Johnson, chief marketing and diversity officer, American Heart Association, and ANA Sponsorship & Event Marketing Committee Co-Chair, discussed how shifting demographics will impact the sponsorship and event marketing industry and shared examples of how the American Heart Association is adapting their efforts to better meet the needs of the country’s growing diversity.
LUTA: A Brand with a Genuine Social Mission
Luke Dowdney MBE, Chief Executive Officer & Founder, LUTA, spoke about his vision for the brand and what the future holds for Fight for Peace.
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
Greater Than the Sum: How Celebrities Can Cost Effectively Drive Brand Impact
Mark Rodgers, principal, The Clapham Group, and co-founder, MORE Partnership[s], and Jacob Marshall, music artist and manager, co-founder, MORE Partnership[s], discussed how bringing a cultural partner into an existing cause-marketing campaign can help to enhance the results of the campaign for all parties involved.
Greater Than the Sum: How Celebrities Can Cost Effectively Drive Brand Impact
Mark Rodgers, principal, The Clapham Group, and co-founder, MORE Partnership[s], and Jacob Marshall, music artist and manager, co-founder, MORE Partnership[s], discussed how bringing a cultural partner into an existing cause-marketing campaign can help to enhance the results of the campaign for all parties involved.
Corporate Social Responsibility: What Do You Care About?
Featuring case studies from ANA members Dell, Ford, and The Hershey Company, this ANA Insight Brief demonstrates how a well-executed CSR program can drive valuable business benefits. Additionally, learn how conducting consumer research can help the greater good and why cause marketing is more important to the Millennial generation than any other demographic.
KPMG’s Global Brand Ambassadors
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
KPMG’s Global Brand Ambassadors
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
How Millennial Ready is Your Cause?
Cause marketing is more important to the Millennial generation than to any previous generation, but marketers will need to modify their cause-marketing strategies to order to reach this audience.
Celebrate Corporate Social Responsibility Success Through Brand Equity
James Gregory, CEO and founder, CoreBrand, discussed how marketers can begin to measure the impact of their corporate social responsibility efforts.
Celebrate Corporate Social Responsibility Success Through Brand Equity
James Gregory, CEO and founder, CoreBrand, discussed how marketers can begin to measure the impact of their corporate social responsibility efforts.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
Economic Uncertainty to Slow Sponsorship Growth in 2012
According to IEG, recent global and national economic crises have slowed the projected growth of sponsorship activities for 2012.
Luta Limited: A Model Brand
Luke Dowdney MBE, chief executive officer and founder, Luta Limited, discussed the inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
Luta Limited: A Model Brand
Luke Dowdney MBE, chief executive officer and founder, Luta Limited, discussed the inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
The Partnership at Drugfree.org Moves from Monologue to Dialogue
Hilary Baris, digital media and marketing director, The Partnership at Drugfree.org, and Sean Clarkin, executive vice president, director of strategy & programs, The Partnership at Drugfree.org, discussed how The Partnership at Drugfree.org evolved from a traditional advertising model to become an organization that helps parents prevent, intervene, and find treatment for drug and alcohol use by their children.
The Partnership at Drugfree.org Moves from Monologue to Dialogue
Hilary Baris, digital media and marketing director, The Partnership at Drugfree.org, and Sean Clarkin, executive vice president, director of strategy & programs, The Partnership at Drugfree.org, discussed how The Partnership at Drugfree.org evolved from a traditional advertising model to become an organization that helps parents prevent, intervene, and find treatment for drug and alcohol use by their children.
City of Hope: Beyond the Logo: Investing in a Cause, Investing in a Brand
Aline Loustaunau, director, marketing, City of Hope, and Amanda Schrier, director, marketing, City of Hope, shared best practices for cause marketing partnerships and highlighted recent examples that go beyond the logo transaction.
