Cause-Related Marketing
Virgin Mobile Presents: Monster Ball Tour Starring Lady Gaga
Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile’s sponsorship of Lady Gaga’s 2010 tour and how the brand used mobile to support it.
Virgin Mobile Presents: The Monster Ball Tour Starring Lady Gaga
Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile's sponsorship of Lady Gaga's 2010 tour and how the brand used mobile to support it.
Innovation in Cause Marketing
Brian Maynard, director, brand marketing, Jenn-Air Home Appliances, and director, marketing services, North America, Whirlpool Corporation, discussed the business case for cause marketing and highlighted several of Whirlpool's most innovative and successful programs.
Innovation in Cause Marketing
Brian Maynard, director, brand marketing, Jenn-Air Home Appliances, and director, marketing services, North America, Whirlpool Corporation, discussed the business case for cause marketing and highlighted several of Whirlpool's most innovative and successful programs.
The Hershey Company: Pause to Support a Cause
Ed Martin, director, marketing excellence and corporate social responsibility insights at The Hershey Company, discussed the evolution of the Pause to Support a Cause program and how this innovative method of compensating research participants helps decrease research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement, and listening programs.
mtvU / Lionsgate Case Study: The SAW College Tour and Red Cross Blood Drive
Vat Tann, director of integrated marketing, MTV, and Michael Fernandez, founder, Factory 360, presented their experiences with a unique and successful partnership between the American Red Cross, and mtvU / Lionsgate to promote the SAW horror film releases via blood drives on large college campuses.
mtvU / Lionsgate Case Study: The SAW College Tour and Red Cross Blood Drive
Vat Tann, director of integrated marketing, MTV, and Michael Fernandez, founder, Factory 360, presented their experiences with a unique and successful partnership between the American Red Cross, and mtvU / Lionsgate to promote the SAW horror film releases via blood drives on large college campuses.
Cause Marketing Case Study: PerkinElmer and WEF
Jon Lese discussed PerkinElmer's sponsorship of Water Environment Federation and detailed the engagement cycle, which is key to success in sponsorship activities.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
Haagen-Dazs Loves Honey Bees
Diane McIntyre, Senior Public Relations Manager, Haagen-Dazs, and Laura Janness, Brand Strategist, Goodby, Silverstein & Partners, discussed how Haagen-Dazs took up a highly relevant cause—the mystery of the disappearing honey bees, the tiny pollinators that Haagen-Dazs depends on for nearly half of their ingredients—after experiencing declining sales and increasing competition in their category.
Haagen-Dazs Loves Honey Bees
Diane McIntyre, Senior Public Relations Manager, Haagen-Dazs, and Laura Janness, Brand Strategist, Goodby, Silverstein & Partners, discussed how Haagen-Dazs took up a highly relevant cause-the mystery of the disappearing honey bees, the tiny pollinators that Haagen-Dazs depends on for nearly half of their ingredients-after experiencing declining sales and increasing competition in their category.
Successful Cause Marketing for Sponsorship & Event Marketing
Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed cause marketing related to sponsorship and event-related marketing.
Cause Marketing in the B2B World
Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed strategies for success in cause marketing.
Making a Difference
Corporate Social Responsibility (CSR) has become an important public relations tool for today's companies, and marketers often play a crucial role in these efforts. This article explains different approaches for bolstering corporate reputations while contributing to the greater good.
Your Brand May Have a Personality But Does it Have a Conscience? The Art of Effective Cause Marketing
Katrina McGhee, VP of Marketing at Susan G. Komen for the Cure, discussed the potential benefits of a cause marketing program and the pitfalls marketers should avoid. Today's savvy consumers are demanding their favorite brands have a social conscience as part of their daily business operations. Katrina shared best practices and the latest trends in the red hot area of cause marketing.
Cause and Effect
This article explores how cause marketing can be used to win loyal customers provides some general guidelines to improve your chances for a successful campaign.
