Talent Management
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
Davis & Gilbert LLP: Celebrity Endorser Contract Changes May Be Advisable
Davis & Gilbert LLP advises marketers to strengthen their celebrity contract termination language in lieu of recent celebrity endorser social media embarrassments.
Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities
This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.
Optimize Ad Production Spending: Produce More Content for Less
This article from APR outlines 12 tips for marketers to consider in order to reduce their production costs in 2012.
Actors Acting Out: SAG/AFTRA Developments
Douglas J Wood, senior partner, Reed Smith LLP, David Weissman, Partner, ReedSmith, and Allan Linderman, president, The Linderman Media Group, discussed the GRP pilot program, which concluded in March 2011.
Actors Acting Out: SAG/AFTRA Developments
Douglas J Wood, senior partner, Reed Smith LLP, David Weissman, Partner, ReedSmith, and Allan Linderman, president, The Linderman Media Group, discussed the GRP pilot program, which concluded in March 2011.
Celebrity Talent Endorsement Trends
Jon Gieselman, SVP, Marketing & Direct Sales, DIRECTV, Inc., and Ryan Schinman, founder and CEO, Platinum Rye Entertainment, discussed the latest celebrity endorsement trends.
Celebrity Talent Endorsement Trends
Jon Gieselman, SVP, Marketing & Direct Sales, DIRECTV, Inc., and Ryan Schinman, founder and CEO, Platinum Rye Entertainment, discussed the latest celebrity endorsement trends.
Actors Acting Out: SAG/AFTRA Developments
Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
SAG/AFTRA Developments
Douglas Wood, senior partner, Reed Smith LLP and JPC chief negotiator, Gregory J. Hessinger, partner, Reed Smith LLP, Allan Linderman, president, The Linderman Media Group, and Howard B. Homonoff, entertainment, media, and communications advisory, PricewaterhouseCoopers, discussed the new GRP-E model of compensation.
Selling the Famous and Not-So-Famous
William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.
The Playing Field for Sports Marketing
Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.
Commercial Service Fee and Celebrity Multiservice Contracts
Doug Wood, a partner at Reed Smith, detailed issues that advertisers should look for in celebrity contracts and outlined the new commercial service fee.
Collective Bargaining at a Crossroads
Douglas J. Wood with Reed Smith, LLP discussed the new three-year SAG/AFTRA contract and touched on topics including the economic benefits of the negotiations, pension and health benefits, and ways to avoid lawyers in a recession.
Living with SAG/AFTRA: What Lies Ahead?
ANA legal counsel Douglas J. Wood of Reed Smith LLP and James Dudukovich of The Coca-Cola Company gave an update on negotiations with SAG/AFTRA over a new collective bargaining agreement covering television and radio commercials.
Best Practices: Entertainment, Celebrity Procurement, and Music Licensing
Keith Gelman and Doug Shabelman, Burns Entertainment & Sports Marketing, shared best practices for researching, negotiating, and contracting celebrity talent to help add efficiency, leverage, and value to your entertainment marketing expenditure. Betsey Tomasulo, Brand Manager at Vaseline Skin Care, shared a case study of a campaign handled by Burns.
