Compensation by Agency Type

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PowerPresentation: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

The Creative Group: 2014 Salary Guide

The 14th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.

Key Findings Report: 2013 Trends in Agency Compensation Survey, 16th Edition

This Research Report includes findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objectives of this survey were to provide industry background on agency compensation trends and practices, provide marketers a meaningful resource for comparing and assessing compensation agreements, and to serve as a baseline for predicting future industry arrangements and anticipating the direction of future change.

Research Report: 2013 Trends in Agency Compensation Survey, 16th Edition

This Research Report includes findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objectives of this survey were to provide general industry background on broader agency compensation trends and practices not found in any other report, provide marketers a meaningful resource for comparing and assessing their individual compensation agreements and practices, and serve as a baseline for predicting future industry arrangements and anticipating the direction of future change.

PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition

This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.

Developing Effective Compensation and Agency Performance Measurement in Digital

Bryan Wiener, chairman and CEO of 360i and chairman of the Digital Board of the 4A’s, discussed three myths that are causing misalignment between clients and agencies around digital services and agency compensation.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

The Creative Group: 2013 Salary Guide

The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.

PR Agencies: 2012 Billing Rates and Utilization Report

This report from StevensGouldPincus outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.

PR Agencies: 2012 Industry Best Practices Benchmarking Report

StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.

Industry Compensation Takes a Step Backwards in 2012

This 16th annual report from IEG takes a look at salary rates among sponsorship professionals in 2011.

PowerPresentation: Q3 Member Benchmarking Survey Results

This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.

Research Report: Q3 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.

Public Relations: An Underused Channel

Featuring examples from ANA member companies, Kodak and Adobe, this Insight Brief looks at how marketers can use public relations (PR) to optimize their marketing plans. Global and national data on the compensation of PR agencies and PR sourcing are also shared.

Sourcing PR

According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.

Public Relations Firms Roundtable

Members of the Council of Public Relations Firms discussed issues related to PR agency compensation models, PR agency overhead, evaluating PR firms, social media, and how procurement and PR firms can better work together.

Trends In Digital Agency Compensation

A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.

Trends In Digital Agency Compensation

A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.

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