Compensation by Agency Type
Understanding the Economics of Digital Compared to Traditional Marketing Services
Digital agency compensation is generally two times higher than traditional agency compensation. The 4A's recently released the publication Understanding the Economics of Digital Compared to Traditional Advertising and Media Services to address this issue. Highlights from the publication were discussed by Mike Cordova, senior vice president, CFO, McCann Worldgroup, Asheta Shah, director, business management, McCann Worldgroup, and David Smith, CEO, Mediasmith, in this meeting.
Understanding the Economics of Digital Compared to Traditional Marketing Services
Digital agency compensation is generally two times higher than traditional agency compensation. The 4A's recently released the publication Understanding the Economics of Digital Compared to Traditional Advertising and Media Services to address this issue. Highlights from the publication were discussed by Mike Cordova, senior vice president, CFO, McCann Worldgroup, Asheta Shah, director, business management, McCann Worldgroup, and David Smith, CEO, Mediasmith, in this meeting.
Trends in Digital Agency Compensation
Industry experts discussed a number of issues surrounding trends in digital agency compensation including agency engagement and the changing digital landscape.
Agency Panel: Digital Key Issues & Best Practices
Representatives from Deutsch, MRM Worldwide, and R/GA discussed key issues facing digital media.
The Creative Group 2009 Salary Guide
This guidebook forecasts average 2009 starting salaries for about 100 marketing, advertising, creative, web, and public relations positions. Includes a regional variance index and formulas for determining salaries for specific areas.
Agency Compensation: What's New and What's Next?
While there's been much talk about new types of methods, particularly value-based compensation, there haven't been enough practical applications and shared lessons/best practices. Meanwhile, spending on digital media has exploded and compensation to digital agencies requires a unique understanding.
Agency Compensation: An ANA Guidebook, 3rd edition
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.
Trends in Agency Compensation, 15th edition
The 15th edition of the ANA's Trends in Agency Compensation survey offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation.
