Consumer & Market Research
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing accountability (measurement & ROI), sponsorship and event marketing (event marketing), agency relations (agency selection), research (market research), and media (yellow pages and digital place-based media).
This collection of data charts represents findings from the 2013 ANA Q2 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing accountability, agency relations, research, and media (print and out of home).
Use this template to create buyer personas for the key buyers that you intend to target.
A template to document "buying stages" for each of your buyer personas.
Use this template to record case details, observations, insights and interpretation of the analysis.
Use this to create fictional personas for the key audiences you intend to target.
This guide provides practical advice for conducting insightful focus group sessions.
A tool to help you evaluate a focus group facilitator.
A tool to help you evaluate potential focus group facilitators (moderators).
Use this tool to help you communicate the findings of a focus group.
This template will help you test a hypothesis as part of a market research effort.
Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.
Use this tool to help you select a firm for your market research initiative.
Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.
A template to quickly document the role and responsibilities for this position.
This tool will help you evaluate your organization's market research maturity level.
Use this tool to connect your decision problem, exploratory research and resulting hypothesis to create a Research Problem Statement.
Use this step-by-step planning methodology and set of 31 premium tools and templates to create a comprehensive market research process, report & presentation.
Use this template to professionally document your market research study and its findings when presenting them to your executive team.
Use this template to track all of the tasks associated with your market research project.