Consumer & Market Research

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This U.S. Economic Recovery Arrived Empty Handed

The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing — or feeling — much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.

Hacking Health: How Consumers Use Smartphones and Wearable Tech to Track Their Health

Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street — and even on models walking the runway. But the appeal of wearables goes beyond fashion accessories, particularly as more consumers adopt technology to help address their individual health and fitness needs.

Guidelines for Successful In-Market Testing

This report from Havas Media will help marketers determine when in-market testing is necessary and how to create a strong in-market test.

iHealth: How Consumers Are Using Tech to Stay Healthy

It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.

Local Markets Shape Millennial Brand Loyalties

Loyalty is highly coveted in today’s media world, particularly among Millennials — some of America’s most connected consumers. These adults aged 18-29 are in many ways redefining how marketers and content creators think about loyalty.

U.S. Communities: A Look at the Extremes

There’s no better way to assess the health and wellbeing of the U.S. than by looking at its communities. While it’s true that no two communities are identical, the diversity of the country’s fabric isn’t infinite.

A Look at Connected Banking Consumers

While the general premise of banking hasn’t changed much over time, the ways people manage their money are changing with the times. Digital, for example, is becoming a major avenue for many, and research shows that many Americans actually prefer to handle their banking away from branches and tellers.

A Segmented Look at Consumer Banking Preferences

Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them.

How Small Businesses Can Scale the Big Data Barrier

Small businesses have typically had little to do with big data. Without it, smaller players have historically relied more heavily on something their larger counterparts could only dream of — a personal relationship with their customers.

U.S. Entertainment Vertical Insights: Entertainment/Movies

InMobi partnered with the Interactive Advertising Bureau and Decision Fuel to examine how U.S. moviegoers are using mobile media and how advertisers can best communicate with this audience.

Driving Digital Experience Productivity

David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Driving Digital Experience Productivity

In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Driving Digital Experience Productivity

In this presentation, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

The Value of Music to a Brand

Toni Wallace, director of strategic marketing and partnerships at Columbia Records, shared analysis from a Sony Music behavioral study and how music can be an effective component of a content marketing campaign.

How 10 Retailers Are Pushing Private Label’s Potential

Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality, and new lines hitting stores daily, private brands’ growth has not yet reached the potential many expected.

Insights from Cisco’s Digital Shopping Behavior Study

Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Insights from Cisco’s Digital Shopping Behavior Study

In this presentation, Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Nielsen Data: TV Dominates Time, Other Media Grows

Pivotal Research Group analysed Nielsen's Cross-Platform report data, which allows marketers to better characterize that media consumption on computers, smartphones, and tablets amounts to approximately 40 percent of total TV consumption.

Shopper Marketing for the New American Consumer

Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

Shopper Marketing for the New American Consumer

In this presentation, Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

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