Consumer & Market Research
GfK MRI: Tablet Owners’ Gaming Habits
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.
GfK MRI: Video Viewing on Tablets
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
Luxury and Affluent Markets: What’s Really on Consumers’ Minds in 2013?
This ANA Insight Brief features findings from The Shullman Luxury and Affluence Monthly Pulse survey. The results provide marketers with insights into affluent consumers’ perceptions of their personal financial situations, media and purchasing habits, and their outlook of the U.S. economy in 2013.
Millennial Media: Mobile Insights for Consumer Goods Brands
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
Decision Analyst Inc.: New Products Sales Forecasting
In this article Decision Analyst examines the primary methods used in the forecasting of year-one sales.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Bazaarvoice: The Conversation Index Volume 5
This report from Bazaarvoice provides analysis of the intersection of social data, traditional media, and business performance, with a heavy focus on Twitter.
The Total Marketing Myth: Efficiency or Effectiveness
Stephen Palacios, executive vice president, director Hispanic practice at Cheskin Added Value, discussed the total market as an evolving concept reflecting the shift in ethnic demographics and psychographics in the U.S. consumer market.
Mobile Search Moments: Understanding How Mobile Drives Conversions
In this report Google and Nielsen provide insights to marketers about mobile search as a driver of multi-channel conversions and behavior at a given moment.
Ingenium: Bringing to Life the Hispanic Millennial
This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
BrightLine Audience Snapshot: Affluent Consumers
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
Enhancing Avon Fragrance Concept Testing: Integrating Rational Purchase Interest and Emotional Purchase Drive
Denise Feitosa, manager global fragrances, insights and market intelligence at Avon Products, Inc., and David Forbes, president and CEO of Forbes Consulting Group, discussed how the Forbes Consulting Group helped Avon test fragrance concepts in a new and exciting way by measuring emotional responses.
Enhancing Avon Fragrance Concept Testing: Integrating Rational Purchase Interest and Emotional Purchase Drive
Denise Feitosa, manager global fragrances, insights and market intelligence at Avon Products, Inc., and David Forbes, president and CEO of Forbes Consulting Group, discussed how the Forbes Consulting Group helped Avon test fragrance concepts in a new and exciting way by measuring emotional responses.
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
