Consumer & Market Research

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Mommy Like/Daddy Like

Minivans have always gotten a bad rap, but with the redesigned Sienna, Toyota is changing that perception. The challenge was to make the Sienna stand out from the pack and, if possible, become the minivan of choice because parents actually like it.

Marketing to Vacation Travel Influencers: Attitudes & Motivations of Hospitality’s Most Influential Guests

In this white paper, GfK MRI provides an insightful look into the psychographics that drive purchase decisions for vacation travel influencers, including consumer perspectives that will help marketers create improved service experiences, partnerships, promotions, and communications strategies.

The Secret Sauce of Marketing to Frequent QSR Patrons: Insight for Marketers

GfK MRI provided insights to marketers about frequent patrons to five types of quick serve restaurants in this white paper. Study results regarding frequent patron preferences, habits, life cycle, and actions are all examined in relation to dining, overall health and nutrition, transparency, environmental responsibility, and mobile device activities.

Power of Relevancy: The Biometric Impact of Online Advertising

A recent Yahoo! study shows how biometric monitoring of participants helps marketers understand the importance of employing relevant tactics in online advertising to connect with consumers.

GfK MRI Survey Results

See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.

Increase Your Market Share

Activating a consumer segmentation study can pay big dividends — if you go about it the right way.

Cultureography, a New Dimension in Consumer Insight

John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.

Cultureography, a New Dimension in Consumer Insight

Mark Wolf, director, market research at Guardian Life and chair of the ANA Research Committee, and John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.

Marketing Research: Helping You Connect with Consumers

This compilation of resources on marketing research contains information on improving qualitative research efforts, web analytics, and social media research tools, as well as ANA member case studies.

Winning Customer Insights: The Cornerstone of Marketing Success

Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.

Winning Customer Insights: The Cornerstone of Marketing Success

Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.

Winning Customer Insights: The Cornerstone of Marketing Success

Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.

Understanding the Communication Framework: How to Accurately Predict Consumer Behavior

Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.

Understanding the Communication Framework: How to Accurately Predict Consumer Behavior

Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.

Understanding the Communication Framework: How to Accurately Predict Consumer Behavior

Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.

The Hershey Company: Pause to Support a Cause

Ed Martin, director, marketing excellence and corporate social responsibility insights at The Hershey Company, discussed the evolution of the Pause to Support a Cause program and how this innovative method of compensating research participants helps decrease research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement, and listening programs.

The New Marketing Message: Seven Insights to Shape Your Strategic Marketing

James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.

The New Marketing Message: Seven Insights to Shape Your Strategic Marketing

James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.

The New Marketing Message: Seven Insights to Shape Your Strategic Marketing

James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.

Using Syndicated Research to Define, Reach, and Persuade Target Markets

Industry experts from Ipsos Mendelsohn, a market research firm, discuss how marketers can successfully use syndicated research to reach their target markets in this ANA Insight Brief. A case study featuring an appliance manufacturer is also shared.

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