Consumer & Market Research
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
Kellogg: The Future of Media Is Here
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
Kellogg: The Future of Media Is Here
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Seven Shades of Mobile: The Hidden Motivations of Mobile Users
Alec Macki, vice president, BehaviorLens research at InsightsNow, and Vicki Draper, senior manager, consumer analytics and research at AOL, shared counterintuitive findings from an InsightsNow mobile research study, along with tips from America Online (AOL) on how marketers should think about mobile.
Seven Shades of Mobile: The Hidden Motivations of Mobile Users
Alec Macki, vice president, BehaviorLens research at InsightsNow, and Vicki Draper, senior manager, consumer analytics and research at AOL, shared counterintuitive findings from an InsightsNow mobile research study, along with tips from America Online (AOL) on how marketers should think about mobile.
Nielsen: State of the Asian American Consumer
This Q3 2012 report from Nielsen provides insights to marketers on the growth opportunity available to businesses via the Asian American consumer base.
Google: The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior
This Q2 2012 research brief is based on a study which was conducted by Google, in partnership with Ipsos and Sterling Brands, in order to better understand the new multi-screen world of today’s consumer.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
DPAA: Innovative Ideas from Innerscope Research
Dr. Carl Marci, CEO and chief science officer, Innerscope Research, discussed neuroscience-based research methodologies and execution at Innerscope Research, as part of a panel discussion at the DPAA 2012 Digital Media Summit.
DPAA: Media Behavior Institute on USA Touchpoints
Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.
Understanding Consumers’ Digital Behaviors
Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.
Understanding Consumers’ Digital Behaviors
Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.
Understanding Consumers’ Digital Behaviors
Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.
Global Market Research for the Healthcare Industry
Jenne Meyer, Ph.D., director global strategic marketing at GE Healthcare, discussed how GE Healthcare procured insights from its recent global market research study to launch global product offerings.
GfK MRI: Interest in In-App Ads
In the 10th edition of their digital update video series, GfK MRI provides insights to marketers about tablet owner interest in in-app advertising.
Collaboration in Product and Marketing Innovation Drives Success for Kraft MiO
Leslie Wood, chief research officer, Nielsen Catalina Solutions, and Coreen McGann, senior director of consumers insights, Kraft Foods, discussed how the two organizations successfully collaborated to measure a new product launch for Kraft.
Collaboration in Product and Marketing Innovation Drives Success for Kraft MiO
Leslie Wood, chief research officer, Nielsen Catalina Solutions, and Coreen McGann, senior director of consumers insights, Kraft Foods, discussed how the two organizations successfully collaborated to measure a new product launch for Kraft.
