Consumer & Market Research
The New Marketing Message: Seven Insights to Shape Your Strategic Marketing
James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.
The New Marketing Message: Seven Insights to Shape Your Strategic Marketing
James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.
The New Marketing Message: Seven Insights to Shape Your Strategic Marketing
James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.
Using Syndicated Research to Define, Reach, and Persuade Target Markets
Industry experts from Ipsos Mendelsohn, a market research firm, discuss how marketers can successfully use syndicated research to reach their target markets in this ANA Insight Brief. A case study featuring an appliance manufacturer is also shared.
What's Needed for Success in Market Research Today and in the Future?
A panel of market research recruiters and experts discussed the state of the market research industry today.
Cultureography, a New Dimension in Consumer Insight
Mark Wolf, director, market research at Guardian Life and chair of the ANA Research Committee, and John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.
Cultureography, a New Dimension in Consumer Insight
Mark Wolf, director, market research at Guardian Life and chair of the ANA Research Committee, and John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.
Research Roadmap for Developing a Successful Alternative Marketing Channel
Jeff Jensen, CEO of Vesta Green Marketing Solutions, demonstrated how a progressive research program facilitated and validated the development of an innovative one-to-one marketing channel for a desirable target audience.
Research Roadmap for Developing a Successful Alternative Marketing Channel
Jeff Jensen, CEO of Vesta Green Marketing Solutions, demonstrated how a progressive research program facilitated and validated the development of an innovative one-to-one marketing channel for a desirable target audience.
Using Segmentation to Drive Strategy Development and Execution
Annika Olson, principle at The Cambridge Group, discussed using segmentation to guide business strategy by helping marketers understand which consumers will generate profit and what those consumers demand.
Introduction to Innerscope Research
Dr. Carl Marci, CEO and co-founder, Innerscope Research, Millie Carrasquillo, senior vice president of research, Telemundo, and Andrea Mulligan, consumer insights, Campbell Soup Company, outlined the principles and processes for how biometric research can measure the emotional engagement and impact of multicultural advertising.
Market Research: In Transition
Stacey Symonds, director, consumer insights, Orbitz Worldwide, explores the history and future of market research in the U.S. in this Insight Brief. A firsthand ANA member case study from Lands' End is also shared.
Eyes Wide Open, Wallet Half Shut
Graceann Bennett, managing partner, director, strategic planning, Ogilvy & Mather, and Manila Austin, director of research, Communispace, discussed the finding of a survey on the post-recession consumer.
Optimizing Pricing Decisions
Ronald Baker, founder, VeraSage Institute, discussed how aligning price to the value a customer gets from a product can help marketers succeed.
Creating a Seat at the Table
Steve Cannon, vice president, marketing, Mercedes-Benz USA, discussed how Mercedes-Benz formed two online customer advisory councils and the impact that those groups have had on the brand.
How Shoppers Are Coping with the Changing Economy
Sheila Lukaszewski, Kraft director of shopper insights, shared how the brand is making strategic shopping fun at a time when consumers are focused on being resourceful and finding value.
Listening and Leading: Managing Brands in the Age of Consumer Control
Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.
Using Segmentation to Drive Strategy Development and Execution
Annika Olson, principle at The Cambridge Group, discussed using segmentation to guide business strategy by helping marketers understand which consumers will generate profit and what those consumers demand.
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
