Social Media

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comScore Reveals the Branding Impact of Social Media

Andrew Lipsman, VP of industry insights, comScore, shared insights from comScore’s recent “Power of Like II” study, which evaluated the branding impact of social media.

comScore Reveals the Branding Impact of Social Media

Andrew Lipsman, VP of industry insights, comScore, shared insights from comScore’s recent “Power of Like II” study, which evaluated the branding impact of social media.

So, You’re a Social Brand. Congratulations. Now What?

Mark Fallows, executive creative director; Kandace Hudspeth, executive strategy partner; and Sharon Panelo, digital strategist, McCann Worldgroup, discussed three trends radically changing the way people and brands create and consume content.

So, You’re a Social Brand. Congratulations. Now What?

Mark Fallows, executive creative director; Kandace Hudspeth, executive strategy partner; and Sharon Panelo, digital strategist, McCann Worldgroup, discussed three trends radically changing the way people and brands create and consume content.

The Social Olympics: Social TV Insights and Analytics

Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.

The Social Olympics: Social TV Insights and Analytics

Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.

Millennials and Technology Interactive Panel

A panel including representatives from BrightTag, Harpo Studios, Orbitz, and Warby Parker discussed best practices and shared pitfalls for targeting Millennials.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

Social Media Best Practices

Gemma Craven, executive vice president, NY group director, Social@Ogilvy, discussed how brands can incorporate social into their day-to-day businesses.

Social Media Best Practices

Gemma Craven, executive vice president, NY group director, Social@Ogilvy, discussed how brands can incorporate social into their day-to-day businesses.

iShares' Social Media Evolution

In this session, Eileen Loustau, Director, Digital and Social Media Marketign, U.S. iShares, BlackRock and Joseph Adams, Social Media Coordinator, U.S. iShares, BlackRock discussed how they developed and leverage their digital dashboards to manage campaigns and build their business.

iShares' Social Media Evolution

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, and Joseph Adams, social media coordinator, U.S. iShares, BlackRock, shared iShares’ evolutionary journey in social media, along with a discussion of how it established a weekly digital dashboard to manage campaigns and build its business.

Social Media Marketing: Risks and Rewards

Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.

Social Media Marketing: Risks and Rewards

Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.

Social Media Marketing: Risks and Rewards

Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.

DPAA Case Studies: Digital Place-Based Media

Case studies from Oppenheimer Funds, Jack in the Box, Hallmark Cards, and Foster’s were presented during a panel discussion about the importance of digital place-based media at the DPAA 2012 Digital Media Summit.

DPAA: Using Technology to Engage Consumers

A panel discussion at the DPAA 2012 Digital Media Summit highlighted examples in which the use of new technologies aided in engaging consumers via digital place-based media.

EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age

Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.

Organizing Marketing for Purposeful Brand Growth in the Social Age

Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.

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