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Adobe Systems: Confessions of a Digital Marketer
Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.
Adobe Systems: Confessions of a Digital Marketer
Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.
Breaking Through the Media Mix
Tabitha Dosch, associate director, corporate communications, and Kate Lowery, business development manager, Spark Communications, discussed how marketers can use social media platforms to get their messages heard above the growing noise in today’s media mix.
Breaking Through the Media Mix
Tabitha Dosch, associate director, corporate communications, and Kate Lowery, business development manager, Spark Communications, discussed how marketers can use social media platforms to get their messages heard above the growing noise in today’s media mix.
A Methodology for a Better Return on Your Marketing Investment: Digital Marketing Technologies
This white paper from Kodak looks at how marketers can integrate digital technologies into their marketing campaigns in order to help improve their ROI.
From Stunt to Strategy: Mini USA’s Social Media Evolution
Tom Salkowsky, manager, MINI marketing, MINI USA, and Chris Cardinal, group business director, Butler, Shine, Stern & Partners, discussed the evolution of MINI’s social media strategy to an “always on” approach.
The Future of Marketing
Eight visionaries reveal their predictions for the industry over the next decade. They discuss everything from social to mobile to search to online video.
The Next Great Ad Medium?
Online video advertising is hitting its stride — and savvy companies are reaping the rewards. Here’s how to make the most of this emerging medium.
Public Relations Firms Roundtable
Members of the Council of Public Relations Firms discussed issues related to PR agency compensation models, PR agency overhead, evaluating PR firms, social media, and how procurement and PR firms can better work together.
Electronic Arts: The Expansion of Social Gaming
Bertram Chan, senior manager, strategic partner, Playfish, Electronic Arts, and Aaron Lassila, director, global media sales, Electronic Arts, discussed the evolution of the social gaming marketplace, highlighting brand integrations within the popular Sims Social game.
Electronic Arts: The Expansion of Social Gaming
Bertram Chan, senior manager, strategic partner, Playfish, Electronic Arts, and Aaron Lassila, director, global media sales, Electronic Arts, discussed the evolution of the social gaming marketplace, highlighting brand integrations within the popular Sims Social game.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
One in Four U.S. Internet Users Are Social Gamers
According to eMarketer, the online gaming marketplace will reach 61.9 million users by the end of 2011.
Winning Combinations
This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Gen Xers Rule Traditional and Online Media
According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit, discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
