Social Media
First << 19202122232425 >> Last (32)
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Social Media: How We Got Here and Where We're Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Social Media: How We Got Here and Where We're Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Social Media: How We Got Here and Where We’re Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
USG and Social Media: Marathon Not a Sprint
Garlanda Freeze, senior manager, marketing communications, USG Corporation, discussed USG's organizational approach to social media.
USG and Social Media: Marathon Not a Sprint
Garlanda Freeze, senior manager, marketing communications, USG Corporation, discussed USG's organizational approach to social media.
Acting on Customer Intelligence from Social Media: The New Edge for Building Customer Loyalty and Your Brand
SAS draws upon insights from a June 2010 webinar featured in the AMA Marketing Effectiveness Online Seminar Series to provide guidance to organizations on building brands and customer loyalty via social media.
Advertising Effectiveness: Understanding the Value of Social Media Impressions
Nielsen provides insights to marketers on building a Facebook fan base to increase the effectiveness of paid media through social advocacy, as well as how the social context influences the value of earned and paid impressions.
How Shutterfly Leverages Channels to Meet Campaign Goals
Katelyn Watson, Senior Manager, Online Marketing, Shutterfly, shared her thoughts on online display advertising in this eMarketer Q&A.
Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership Philosophy
Geoff Carroll, Global Brand Director, Call of Duty, Activision, Dan Shaffer, Lead-Partnerships, Call of Duty, Activision, and Amy Stetter, VP, Media & Engagement, Activision, discussed their successes with the Call of Duty video game through a co-marketing partnership with the Jeep brand.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Social by Design
Carolyn Everson, VP, global marketing, Facebook, discussed Facebook's rapid growth and the company's forays into the mobile space.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
Google +1: The Next Phase of Social Search
In this research brief, Digitas provides an in-depth look at Google’s +1 launch and the implications for marketers.
Mobile Marketing Playbook
This helpful mobile marketing guide from 360i, a digital marketing agency, reviews apps, mobile commerce, SMS marketing, and the role of mobile in the media mix.
Together We Buy: The Social Commerce Strategy Playbook
Digitas provides useful insights to marketers on crafting a successful social commerce strategy in this research report.
