Social Media
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12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
Gap Invites Shoppers to Make a Deal Through Social Media
Chris Gayton, senior director marketing, Gap, Inc., and Summer Riley, director, customer relationship marketing, Gap, Inc., discussed how Gap is using social and mobile to reach new consumers.
Lowe's Creative Ideas: Engaging and Inspiring DIYers in a Digital and Social World
Sandy Culver, Consumer Marketing Director, Creative Ideas, Lowe's, discussed how Lowe's Creative Ideas multi-channel franchise utilizes the social space in order to help DIYers with their creative home improvement needs.
The New Hierarchy of Engagement
Renée L. Horne, Director of Digital and Social Media Engagement, FedEx, discussed how digital media is now the intersection for communications and how social media is creating a new hierarchy for engagement across all customer focused disciplines.
The New Hierarchy of Engagement
Renée L. Horne, Director of Digital and Social Media Engagement, FedEx, discussed how digital media is now the intersection for communications and how social media is creating a new hierarchy for engagement across all customer focused disciplines.
Ragú Social Media Case Study: Mom's the Word on Dinner
Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.
Ragú Social Media Case Study: Mom's the Word on Dinner
Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.
Southern Comfort Uses Social Media at Mardi Gras
Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.
Southern Comfort Uses Social Media at Mardi Gras
Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
eMarketer Case Study: Adobe Engages Loyal Fans on Facebook to Share the Love
To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
BabyCenter’s 21st Century Mom® Insights Series: 2010 Mom® Social Influencer Report
This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.
The BRAVO Buzz Model: A Mobile Marketing Strategic Lens
Ellen Stone, senior vice president of marketing, BRAVO, Sarah Hofstetter, SVP of emerging media and innovation, 360i, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.
The BRAVO Buzz Model: A Mobile Marketing Strategic Lens
Ellen Stone, senior vice president of marketing, BRAVO, Sarah Hofstetter, SVP of emerging media and innovation, 360i, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.
Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon, 2nd Edition
This White Paper by ReedSmith, a law firm, looks at issues pertaining to social media and the law, including trademarks, data privacy and security, and copyrights.
A Window into NHL Social
Perry Cooper, senior vice president of digital media at the National Hockey League (NHL), talked about their action plan to build and evolve their brand through social media. He also demonstrated how the NHL uses social media to connect with their fans.
