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Search returned: 1023 document(s).
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Influencer Marketing
ASK Answers April 24, 2024What is the state of influencer marketing, and how can I best leverage influencers?
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CreatorIQ: Creator Communities 2023
Knowledge Partners April 22, 2024CreatorIQ shares insights from its whitepaper exploring the relationship between creator exclusivity and earned media value (EMV), and how it varies from category to category.
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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This Pharma Brand Leveraged Micro-Influencers
REGGIE Awards April 17, 2024Moderna capitalized on micro-influencers to inspire online communities that would spread the word about the need for vigilance in protecting against COVID-19 and about its own COVID-prevention product, Spikevax.
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How Paramount Global Resurrected an Iconic Franchise
REGGIE Awards April 17, 2024Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of <em>Teenage Mutant Ninja Turtles: Mutant Mayhem</em> to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.
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This “Fake” Ad Leveraged Humor
REGGIE Awards April 17, 2024January is the industry’s single biggest month to drive new member joins because category consideration is at its peak in the new year. The challenge was to differentiate Planet Fitness from the sea of serious fitness category sameness during New Year's.
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Locking in Success: How eos Locked in Success After a Viral Men's Craze
REGGIE Awards April 17, 2024After eos’s lotion went viral with men who wanted soft, smooth skin, the brand’s female consumers got mad. In response, the brand designed the “Lotion Lock” to protect women everywhere from having their lotion stolen by their partners, friends, and housemates.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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Edwards Finds Sweet Success with Actor Jason Biggs
REGGIE Awards April 17, 2024Edwards, in collaboration with <em>American Pie</em> actor Jason Biggs, launched a limited edition pie flavor, Pie Lovers Passion Fruit, to captivate fans and boost sales during the Fourth of July holiday.
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Pepsi’s New Hot Dog Condiment Ignites Summer Sales and Social Buzz
REGGIE Awards April 17, 2024To demonstrate Pepsi's compatibility with hot dogs, PepsiCo introduced Pepsi Colachup, a unique condiment that garnered significant attention and drove sales growth.
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Meta Advocates for Open-Source AI Models
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Meta made an appeal for an open-source approach to developing AI models.
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Creators' Biggest Complaints About Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks their greatest sources of dissatisfaction when working with brands.
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Creators' Most Important Priorities When Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks the priorities that they have when working with a brand.
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Hashtag Horizon: Social Media Marketing Trends of 2024
Knowledge Partners March 28, 2024From the authenticity revolution in influencer marketing to the pivotal role of AI, Inspira Marketing uncovers the latest developments in social media marketing in its new report.
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Empowering Engagement in 2024: Marketing Challenges and Strategic Solutions
Knowledge Partners March 28, 2024Combining its own insights with recent data from other sources, Inspira Marketing outlined the most common challenges marketers will see in 2024 and beyond.
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Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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Social How To: Boosted Posts versus Paid Ads
Knowledge Partners March 27, 2024Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.
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Using Influencers to Amplify a User-Generated Content Campaign
Event Recaps March 27, 2024Corteva Agriscience detailed a campaign it ran on behalf of its seed brand, which capitalized on user-generated content and influencers.
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Inspiring and Measuring the Work of Creators
Event Recaps March 27, 2024At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.
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