Social Media

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Growing Pains

A new ANA survey finds that usage of social, video, and mobile platforms continues to rise, but measurement remains a concern. Learn what the top issues in newer media are for marketers.

The Mojo of SoLoMo

For Walmart’s Stephen Quinn, ANA’s new board chair, the convergence of social, local, and mobile (SoLoMo) spells revolution. Quinn also weighs in on some of the topics he hopes will produce spirited discussion over the course of his term.

Intel: The Creator's Project

Dave Haroldsen, creative director, The Creator's Project, global partner marketing, Intel Corporation, discussed how Intel helped to build The Creator's Project in order to make a connection with 18- to 24-year-olds.

Krispy Kreme: Reaching Millennials through Integrated Marketing

Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.

Krispy Kreme: Reaching Millennials through Integrated Marketing

Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.

24 Hour Fitness Leverages 2012 Olympics Partnership Through Social Media

Kristin Shaff, director, partnership marketing, 24 Hour Fitness, and Matt Day, CEO, Silverfox, discussed their 2012 Summer Olympics sponsorship and how it was leveraged through social media.

24 Hour Fitness Leverages 2012 Olympics Partnership Through Social Media

Kristin Shaff, director, partnership marketing, 24 Hour Fitness, and Matt Day, CEO, Silverfox, discussed their 2012 Summer Olympics sponsorship and how it was leveraged through social media.

Charles Schwab: Content Marketing as a New Way to Win Consumers and Influence Their Decisions

Helen Loh, vice president of digital and content marketing at Charles Schwab, discussed the importance of content marketing and shared key insights on team organization, key capabilities needed and what content is most engaging and most shared.

Under Armour: How to Create Social Franchises and Level the Advertising Playground

Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.

Measuring Comprehensive Campaigns through Social Analytics and Data Mining

Luann Kohnke, SVP, managing director, R/GA, discussed how social media campaigns can be enhanced by paid media.

The Shift from Text to Images and from Brands to Products in Social Media Measurement

Apu Gupta, co-founder and CEO, Curalate, discussed how marketers can begin to apply metrics and tracking to the visual web (i.e., sites such as Pinterest or Instagram).

The Shift from Text to Images and from Brands to Products in Social Media Measurement

Apu Gupta, co-founder and CEO, Curalate, discussed how marketers can begin to apply metrics and tracking to the visual web (i.e., sites such as Pinterest or Instagram).

B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand

Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.

B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand

Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.

Madison & Wall: MySpace 2.0 Billion

Facebook is spending $2 billion a year on capital infrastructure, virtually eliminating the possibility of a competitive threat.

Engaging Consumers on Pinterest: Best Practices and Lessons Learned

Jillian St. Charles, vice president, HGTV.com and HGTVGardens.com, shared insights and lessons learned as an early adopter of Pinterest.

Engaging Consumers on Pinterest: Best Practices and Lessons Learned

Jillian St. Charles, vice president, HGTV.com and HGTVGardens.com, shared insights and lessons learned as an early adopter of Pinterest.

How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

Aon plc: Social Starts from Within

Frank Helmert, vice president, global interactive marketing, Aon plc, discussed how the company leverages social media to increase employee knowledge and engagement, identify business opportunities, and provide new services to its clients.

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