Social Media

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How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

Aon plc: Social Starts from Within

Frank Helmert, vice president, global interactive marketing, Aon plc, discussed how the company leverages social media to increase employee knowledge and engagement, identify business opportunities, and provide new services to its clients.

Aon plc: Social Starts from Within

Frank Helmert, vice president, global interactive marketing, Aon plc, discussed how the company leverages social media to increase employee knowledge and engagement, identify business opportunities, and provide new services to its clients.

Beyond the Coupon

Mobile campaigns can cut through the clutter and offer more than just discounts. Learn about how brands, including JCPenney and Target, are marrying social and mobile marketing during the back-to-school season.

PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey

This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).

Social Publishing Secrets for Building a Better Brand

Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.

Social Publishing Secrets for Building a Better Brand

Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.

Social Publishing Secrets for Building a Better Brand

Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

Facebook’s FBX: RTB or Not RTB?

Real-time bidding (RTB) is an issue affecting all of online advertising, but its impact on Facebook is especially critical at this point in time, according to the Pivotal Research Group.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Madison & Wall: Go Where the Puck Will Be

In this report, Pivotal Research Group remains skeptical about the long-term competition that video streaming services, such as Netflix, and other consumer electronic devices may offer TV.

Social Listening: Overcoming Challenges and Getting to Value

Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.

Social Listening: Overcoming Challenges and Getting to Value

Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.

T-Mobile’s Social Media Strategy

Peter DeLuca, SVP, brand and advertising, T-Mobile USA Inc., discussed the company’s social media strategy and shared case studies and best practices.

Marketing to Moms: Social, Mobile, and Modern

The image of the traditional American mother has evolved into one of the modern mom, and reaching her is a new imperative for marketers. Read about changing family dynamics, mom demographics, and how to market to moms online and with mobile in this ANA Insight Brief. Case studies from ANA members the United States Navy and Kraft demonstrate how microsites, blogging, and social media are especially effective tools for targeting moms.

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