Social Media
First << 23242526272829 >> Last (32)
RadioShack: Staying Social in a Mobile World
Adrian Parker, director, Social Media at RadioShack, discussed how the brand's focus on innovation led to successful and unique partnerships with various social media platforms.
Doritos Case Study: Building Brand Engagement through YouTube
In order to drive sales and increase consumer engagement, Frito Lay Canada launched a video contest using a YouTube brand channel to unveil their new Doritos tortilla chip flavor.
Social Media for Business
Nicole Ames, adjunct professor, Boston University School of Management, and principal consultant, Twist IMC, shared examples of marketers who are using social media successfully to grow their business.
Social Media for Business
Nicole Ames, adjunct professor, Boston University School of Management, and principal consultant, Twist IMC, shared examples of marketers who are using social media successfully to grow their business.
How to Socialize Your Marketing and Advertising
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
How to Socialize Your Marketing and Advertising
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
LinkedIn for Marketers
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
LinkedIn for Marketers
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
LinkedIn for Marketers
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
Winning in the Social Media Space
Adam Brown, executive director, Social Media at Dell Inc., discussed how the brand listens to customer ideas and honest feedback in social media.
Winning in the Social Media Space
Adam Brown, executive director, Social Media at Dell Inc., discussed how the brand listens to customer ideas and honest feedback in social media.
ANA Survey Results: In with the New
An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Virgin Mobile Presents: Monster Ball Tour Starring Lady Gaga
Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile’s sponsorship of Lady Gaga’s 2010 tour and how the brand used mobile to support it.
Virgin Mobile Presents: The Monster Ball Tour Starring Lady Gaga
Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile's sponsorship of Lady Gaga's 2010 tour and how the brand used mobile to support it.
Oreo: A Brand That Connects People
Jessica Robinson, associate director of Consumer and Customer Engagement for Kraft Foods, and Sarah Hofstetter, senior vice president of Emerging Media and Brand Strategy at digital agency 360i, shared how Oreo uses digital and social media to bring the brand essence to life online.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
OraBrush: Using Promoted Videos to Raise Brand Awareness
After several unsuccessful TV commercials, OraBrush opted to utilize YouTube Promoted Videos to raise brand awareness, drive site traffic, and create impressions.
