Social Media

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ReedSmith: Sliding from Social Media Success to Social Media Armageddon

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.

ReedSmith: Sliding from Social Media Success to Social Media Armageddon

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.

Social Media Changes Everything: Long Live the Fundamentals

Pete Blackshaw, global head of digital and social media, Nestle S.A., discussed how Nestle applies pre-digital principles to digital marketing in order to move the organization forward.

SAY Media: Engaging Social Audiences Through Content Marketing

Troy Young, president, SAY Media, discussed how brands can better create content in a socially motivated world.

Key Findings: 2012 Digital/Social Media Survey

This Key Findings Report includes highlights from the ANA's 2012 Digital/Social Media survey. The survey was created to better understand the use of digital and social media for marketing initiatives, marketers’ usage and confidence in related metrics/ROI processes as well as responsibility and management of these newer media platforms within companies.

PowerPresentation: 2012 Digital/Social Media Survey

This collection of data charts represents findings from the ANA's 2012 Digital/Social Media survey. The survey was created to better understand the use of digital and social media for marketing initiatives, marketers’ usage and confidence in related metrics/ROI processes as well as responsibility and management of these newer media platforms within companies.

Research Report: 2012 Digital/Social Media Survey

This Research Report includes highlights from the ANA's 2012 Digital/Social Media survey. The survey was created to better understand the use of digital and social media for marketing initiatives, marketers’ usage and confidence in related metrics/ROI processes as well as responsibility and management of these newer media platforms within companies.

Keller Fay Group: Why Real Relationships Rule in a Digital Marketplace

Ed Keller, chief executive office, Keller Fay Group and author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, provided a preview of key insights from his forthcoming book (publication date May 22, 2012) which was based on over six years of research on how brands build social connections both online and offline and case studies of leading brands.

Let's Talk About Emerging Media

Marc Landsberg, founder and CEO, socialdeviant, and Alisa Leonard, principal, strategy and content, socialdeviant, discussed how to model a new marketing approach driven by content, audience, and impact.

Let's Talk About Emerging Media

Marc Landsberg, founder and CEO, socialdeviant, and Alisa Leonard, principal, strategy and content, socialdeviant, discussed how to model a new marketing approach driven by content, audience, and impact.

MillerCoors Case Study

Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.

MillerCoors Case Study

Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.

United Airlines: Team USA Sponsorship Case Study

Samantha Petti, senior manager of global advertising, United Airlines, Inc., discussed the “Fly Me to London” sweepstakes promotion that supported the company’s sponsorship of the US Olympic Committee.

Gaming: A New Consumer Touch Point

Games are mass media properties that offer new opportunities for brands and advertisers. This ANA Insight Brief provides an overview of the different gaming platforms and best practices for reaching this growing market. Case studies from Chicken of the Sea and Honda demonstrate how to integrate brands into social games to achieve hard dollar results.

Venable LLP: FTC Hits Seller of Internet and Social Media Data

In this advertising alert, Venable LLP provides an update on a recent settlement between the Federal Trade Commission (FTC) and Spokeo, Inc. for failing to take steps to protect consumers as required under the Fair Credit Reporting Act (FCRA).

The New TV Station: Today’s Local Media Content Provider

As viewers “opt in” to a broadcaster’s local media community, marketers can tap in to a number of advertising opportunities to reach active, engaged, and opinionated consumers.

How to Use Pinterest for Business

This guide from HubSpot breaks down Pinterest for beginners and also shares examples of what GE, Peapod, and Chobani are doing on the new social network.

Navy 4 Moms: Social Branding Case Study

Kathleen Donald, president and managing director, Campbell Ewald, presented a case study on an interesting new social platform the agency created for the U.S. Navy that stretches beyond the view that social media is only for Millennials. Designed to address moms’ negative fear about their children joining the military, the campaign succeeded in creating a community of 63,000 moms that helped remove parental barriers to Navy recruitment.

Navy 4 Moms: Social Branding Case Study

Kathleen Donald, president and managing director, Campbell Ewald, presented a case study on an interesting new social platform the agency created for the U.S. Navy that stretches beyond the view that social media is only for Millennials. Designed to address moms’ negative fear about their children joining the military, the campaign succeeded in creating a community of 63,000 moms that helped remove parental barriers to Navy recruitment.

Chili's: Creating Social Media Engagement

Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.

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