Social Media
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Social Media Metrics: How to Measure Your Success
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
New York Jets Social Media: The Launch of Ultimate Fan
Jessica Ciccone, director of corporate communications for the New York Jets, discussed how the franchise launched Ultimate Fan, a social game that bills itself as the first revenue-generating Facebook application to be backed by an NFL team.
Case Studies from the Google Creative Lab
Ed Sanders, senior marketing manager, Creative Lab, Google, shared some examples of Google’s creative work, which is geared towards reminding people why they love to use Google and its products.
Case Studies from the Google Creative Lab
Ed Sanders, senior marketing manager, Creative Lab, Google, shared some examples of Google's creative work, which is geared towards reminding people why they love to use Google and its products.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
Army Gaming and New Media
Lieutenant Colonel Steven T. Fischer, digital program manager, new media concepts at the Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs), and Eric Johnson, president of Ignited, discussed how the U.S. Army uses gaming to build awareness and encourage people to connect with its distinctive brand.
Social Gaming: Virtual Crops Yield Real Profits
Paul Verna, senior analyst, eMarketer, shared some enlightening statistics about the rapid growth of social gaming.
Social Gaming: Virtual Crops Yield Real Profits
Paul Verna, senior analyst, eMarketer, shared some enlightening statistics about the rapid growth of social gaming.
American Licorice: Navigating the Social Web
Aaron Johnson, director, consumer marketing, American Licorice Company, and Michael Kelly, consumer communications manager, American Licorice Company, discussed American Licorice’s new social media strategy, which was initiated eight months ago.
American Licorice: Navigating the Social Web
Aaron Johnson, director, consumer marketing, American Licorice Company, and Michael Kelly, consumer communications manager, American Licorice Company, discussed American Licorice’s new social media strategy, which was initiated eight months ago.
Bringing Pets and Pet Parents Together in the Social Media Space: Observations from PETCO
Natalie Malaszenko, director, social media and commerce, PETCO shared five rules for effectively using social media to drive sales.
Bringing Pets and Pet Parents Together in the Social Media Space: Observations from PETCO
Natalie Malaszenko, director, social media and commerce, PETCO shared five rules for effectively using social media to drive sales.
Del Monte: Engaging in Social Media
Doug Chavez, director, digital marketing, Del Monte Foods, discussed how marketers can organize internally when launching a social media program.
Del Monte: Engaging in Social Media
Doug Chavez, director, digital marketing, Del Monte Foods, discussed how marketers can organize internally when launching a social media program.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
