Social Media
How Nissan Builds Brand Loyalty Through Social Media
Erich Marx, director, website and social media marketing at Nissan North America, Inc., discussed the car manufacturer’s social media best practices and lessons learned.
B-to-C Content Marketing: 2013 Benchmarks, Budgets, and Trends for North America
In this piece the Content Marketing Institute and Marketing Profs examine how B-to-C marketers are utilizing content marketing tactics.
Chango: The Facebook Exchange Handbook
In this white paper Chango examines the Facebook Exchange (FBX) as a new display advertising opportunity for marketers.
Davis & Gilbert LLP: Celebrity Endorser Contract Changes May Be Advisable
Davis & Gilbert LLP advises marketers to strengthen their celebrity contract termination language in lieu of recent celebrity endorser social media embarrassments.
A Tactical Approach to Content Marketing
This report from MarketingSherpa explores how marketers can create content that accelerates inbound lead quality and conversions.
REI 1440 Project: Responsive Design and Social Media Case Study
Lindsey Turley, digital strategist at BBDO, presented a responsive design and social media case study on REI’s recent “REI 1440 Project.”
REI 1440 Project: Responsive Design and Social Media Case Study
Lindsey Turley, digital strategist at BBDO, presented a responsive design and social media case study on REI’s recent “REI 1440 Project.”
B-to-B Content Marketing: 2013 Benchmarks, Budgets, and Trends for North America
In this piece the Content Marketing Institute and MarketingProfs examine the growing use of content marketing by business-to-business marketers in North America.
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
100 Content Marketing Examples
In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
58 Social Media Tips for Content Marketing
In this reference guide the Content Marketing Institute provides social media tips and best practices for content marketers.
How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
UMG Partners with MasterCard Through the Universal Language of Music
Hans Schafer, director, brand partnerships at Universal Music Group, discussed how Universal Music Group (UMG) partnered with MasterCard to create an exclusive musical experience for MasterCard’s Priceless program.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Del Monte: Using Social Media to Reposition a 100-Year-Old Brand
Gina Squara, digital strategy director at Del Monte Foods, discussed how Del Monte leveraged social media to strengthen their 100-year-old brand.
