Social Media

First  << 27282930313233 >>  Last (49)

The Search for the New Aflac Duck Voice

Immediately following the devastating earthquake and tsunami in Japan (home to 75 percent of Aflac's business), Aflac was also faced with a marketing disaster: the voice of the beloved Duck, issued distasteful jokes about the crisis, and Aflac subsequently parted ways with him. Seeing an opportunity in this challenge, we quickly launched a nationwide, job search for the Ducks new voice.

Underheard in New York

Underheard in New York was a one month long initiative created to shift perceptions of the New York City homeless, increasing not only awareness but interaction with a population often defined by stereotypes.

uni-ball Instant Upgrade

For years, the pen category has been shifting to cheap, low quality products and private labels. Our strategy was to give uni-ball pens badge value.

Unsweetened truth

The Unsweetened truth campaign exposed teens to Big Tobacco's newest tactics to get customers hooked on tobacco by posing the question, "Why do they make tobacco taste sweet?"

Valley Metro NOTES

After cutting bus service by 30 percent, Valley Metro still grew its year-over-year transit ridership by 5.1 percent by breaking down the educational barriers to riding transit. With just $250,000 total, in the Top-20 Phoenix media market, Valley Metro created a series of animated music videos performed by popular local bands to teach people the how-tos of riding buses and trains.

Walk with Walgreens

Many people have wellness intentions, but not everyone does something about it. Walgreens turned intentions into action by creating the first loyalty program that rewards people for walking: Walk with Walgreens. Walk with Walgreens became a movement, boosting brand image across the country and cementing Walgreens commitment to taking an active role in people's lives.

WHALES: Giants of the Deep

In the fall of 2010, WHALES: Giants of the Deep came to The Field Museum. From their rich history of evolution, to the stories inspired by them; our creative campaign brought whale watching to the streets of Chicago and built excitement around the exhibition, making it the most interactive exhibition they have had to date.

Women in the Navy

Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.

Women in the Navy

Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.

Your Ultimate Caddie

With increasing pressure on marketing and sponsorship budgets, FedEx wanted to ensure that their PGA sponsorship connected with golf enthusiasts in a meaningful and measurable way. By highlighting a common golfing pain point, traveling with clubs, FedEx let golf fans know that it offers a tangible solution.

Your Next Consumer: The Convergence of Social and Mobile

David Cooperstein, vice president and practice leader, Forrester Research, discussed what marketers must do to reach their future customer: the always addressable consumer.

Global Brands Leverage Social to Elevate Their Actions

Vijay Sundaram, CMO, SocialTwist, described how sophisticated social media integrations can enhance the value of both event marketing programs and corporate partnerships.

Global Brands Leverage Social to Elevate Their Actions

Vijay Sundaram, CMO, SocialTwist, described how sophisticated social media integrations can enhance the value of both event marketing programs and corporate partnerships.

Case Study: Janssen Pharmaceuticals and Online Video

Kevin Nalty, marketing director, Janssen Pharmaceuticals, Inc. (a Johnson & Johnson Company), career marketer, YouTube creator, consultant, and author (Beyond Viral), shared a case study from Janssen Pharmaceuticals.

How to Build Brands on YouTube

Dick Soule, head, global sales, YouTube, discussed how brands are using video and social media to engage with their target audiences on YouTube, Google’s video sharing site. Latest developments, including expansion of its programming lineup, were also discussed.

How to Build Brands on YouTube

Dick Soule, head, global sales, YouTube, discussed how brands are using video and social media to engage with their target audiences on YouTube, Google’s video sharing site. Latest developments, including expansion of its programming lineup, were also discussed.

Social Media Marketing ROI: To Measure or Not Measure?

This report from the Lenskold Group includes 10 questions that marketers should consider when determining their need for social media measurement.

Building Effective Global Brands in a Socially Transparent World

Kimberly Orton, partner/managing director, Effective Brands New York, discussed the different ways that brands can participate in social media.

Embracing Transparency and Mystery: ‘The Most Interesting Man in the World’

Kersten Rivas, managing director, Euro RSCG, discussed the insights behind Dos Equis’ “most interesting man in the world” campaign.

From Social Media to Social Business

Allison Groom-Foster, senior strategist, digital and social media, The Knowledge Engineers, discussed social business, a growing trend.

First  << 27282930313233 >>  Last (49)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help