Social Media
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Del Monte: Using Social Media to Reposition a 100-Year-Old Brand
Gina Squara, digital strategy director at Del Monte Foods, discussed how Del Monte leveraged social media to strengthen their 100-year-old brand.
HP Leverages Social Media to Reach Business-to-Business Customers
Alex Flagg, director, customer market and intelligence at HP, and Rebecca Hill, director, social media at Doremus, discussed the importance of developing a social media influencer strategy as a business-to-business marketing tool.
Lytro Turns Ph.D. Concepts into Cocktail Conversations
Kira Wampler, vice president, marketing at Lytro, discussed how Lytro has crafted a compelling story about their new consumer light field camera through the use of social media and word of mouth.
Lytro Turns Ph.D. Concepts into Cocktail Conversations
Kira Wampler, vice president, marketing at Lytro, discussed how Lytro has crafted a compelling story about their new consumer light field camera through the use of social media and word-of-mouth.
A Field Guide to the Four Types of Content Marketing Metrics
In this guide the Content Marketing Institute and Convince & Convert examine the four key types of content marketing metrics in an effort to help marketers better achieve their business goals.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
adidas’ “The Return” Utilizes YouTube Mini-Documentary Film Series to Fulfill Dreams and Inspire Consumers
Lia Vakoutis, head of digital strategy, sport performance at adidas America, Inc., and Fidel Parente, senior vice president, managing director at Carat Santa Monica, discussed adidas’ mini-documentary YouTube film series, “The Return of D. Rose.”
City Year, Inc. Utilizes Crowd-Sourcing in Social Media to "Make Better Happen"
Gillian Smith, chief marketing officer at City Year, Inc., discussed City Year’s recent groundbreaking marketing campaign, which reached 5.5 million people via authentic, crowd-sourced stories shared through social media.
Hilton Social Hospitality: Beyond the Front Desk
Vanessa Sain-Diéguez, director, social media planning and integration at Hilton Worldwide, shared insights gleaned from the strategy and launch of the Hilton Suggests program and discussed how the company has utilized creativity and innovation in social media to elevate the customer experience with the Hilton brand.
Hilton Social Hospitality: Beyond the Front Desk
Vanessa Sain-Diéguez, director, social media planning and integration at Hilton Worldwide, shared insights gleaned from the strategy and launch of the Hilton Suggests program and discussed how the company has utilized creativity and innovation in social media to elevate the customer experience with the Hilton brand.
REI 1440 Project: Responsive Design and Social Media Case Study
Lindsey Turley, digital strategist at BBDO, presented a responsive design and social media case study on REI’s recent “REI 1440 Project.”
United States Marine Corps: Improvise, Adapt, and Overcome
Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, and Marshall Lauck, chief operating officer at J. Walter Thompson, discussed how the U.S. Marine Corps is utilizing social media for recruitment and shared highlights from their “Toward the Sounds of Chaos” campaign.
United States Marine Corps: Improvise, Adapt, and Overcome
Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, and Marshall Lauck, chief operating officer at J. Walter Thompson, discussed how the U.S. Marine Corps is utilizing social media for recruitment and shared highlights from their “Toward the Sounds of Chaos” campaign.
Networked Insights: CMO Guide to Super Bowl Marketing
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
Some Assembly Required
To succeed in social media, start by building the right team. Learn what top brand marketers and social media experts have to say on creating a quality framework for a successful social media program.
Brand Building Innovation in a Digital World
Alex Tosolini, vice president, global eBusiness at P&G, and Alan Godfrey, general manager, North American retail at Bazaarvoice, discussed how P&G brands connect with consumers in a rapidly changing marketplace.
Brand Building Innovation in a Digital World
Alex Tosolini, vice president, global eBusiness at P&G, and Alan Godfrey, general manager, North American retail at Bazaarvoice, discussed how P&G brands connect with consumers in a rapidly changing marketplace.
