Social Media

First  << 41424344454647 >>  Last (49)

ComScore's 2010 U.S. Digital Year in Review and What to Expect

Gian Fulgoni, executive chairman and co-founder, ComScore, and Andrew Lipsman, senior director of industry analysis, ComScore, discussed ComScore's 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.

ComScore's 2010 U.S. Digital Year in Review and What to Expect

Gian Fulgoni, executive chairman and co-founder, ComScore, and Andrew Lipsman, senior director of industry analysis, ComScore, discussed ComScore's 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.

ComScore's 2010 U.S. Digital Year in Review and What to Expect

Gian Fulgoni, Executive Chairman and Co-founder, ComScore, and Andrew Lipsman, Senior Director of Industry Analysis, ComScore, discussed ComScore’s 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.

How RadioShack is Leveraging Social Connections to Drive Growth

Lisa Leet, account director, imc², discussed how RadioShack used social media to change the image of their brand and drive growth.

Entertainment Social Media: Turning Online Consumers Into Real-Life Customers

Matt Singley, corporate director of social media, Caesars Entertainment, discussed how Harrah’s Entertainment has tripled its social media team and utilized social media as a great customer service and engagement tool during the Consumer Electronics Show.

Entertainment Social Media: Turning Online Consumers Into Real-Life Customers

Matt Singley, corporate director of social media, Caesars Entertainment, discussed how Harrah’s Entertainment has tripled its social media team and utilized social media as a great customer service and engagement tool during the Consumer Electronics Show.

Intuit: Will Your Company be a Social Media Rock Star?

Julie Miller, director of Public Relations and Social Communications, Intuit Inc. Consumer Group, shared insights and practical tips from TurboTax about what it takes to succeed in social media

Intuit: Will Your Company be a Social Media Rock Star?

Julie Miller, director of Public Relations and Social Communications, Intuit Inc. Consumer Group, shared insights and practical tips from TurboTax about what it takes to succeed in social media

PEMCO Insurance: The Journey to an Engaged Enterprise

Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.

PEMCO Insurance: The Journey to an Engaged Enterprise

Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.

Emerging Currencies: Toward a New Future of Incentives

Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.

Emerging Currencies: Toward a New Future of Incentives

Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.

10 Issues in 50 Minutes: 2011 TV & Everything Video Forum

Industry experts from Advertising Age, NBC Universal, State Farm Insurance Company, Horizon Media, Turner Broadcasting System, and MediaVest USA debated a number of issues pertaining to TV and video today at the 2011 ANA TV& Everything Video Forum.

The BRAVO Buzz Model: A Mobile Marketing Strategic Lens

Ellen Stone, senior vice president of marketing, BRAVO, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.

Multicultural Marketing and Newer Media-2010 ANA Survey

Bill Duggan, group executive vice president, ANA, shared the results of the ANA's 2010 Multicultural Marketing and Newer Media Survey.

Multicultural Marketing and Newer Media-2010 ANA Survey

Bill Duggan, group executive vice president, ANA, shared the results of the ANA’s 2010 Multicultural Marketing and Newer Media Survey.

How to Socialize Your Marketing and Advertising

Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.

How to Socialize Your Marketing and Advertising

Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.

Events and the Owned Media Opportunity: Case Studies

Liz Bigham, SVP and director of marketing, Jack Morton Worldwide, and Steve Jarvis, vice president, marketing, small & midsize business, Concur Technologies, Inc., highlighted event marketing and the owned media opportunity in three case studies from Hyundai Sonata, Concur Breeze, and Samsung 3D LED TV.

Events and the Owned Media Opportunity: Case Studies

Liz Bigham, SVP and director of marketing, Jack Morton Worldwide, and Steve Jarvis, vice president, marketing, small & midsize business, Concur Technologies, Inc., highlighted event marketing and the owned media opportunity in three case studies from Hyundai Sonata, Concur Breeze, and Samsung 3D LED TV.

First  << 41424344454647 >>  Last (49)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help