Social Media

First  << 43444546474849 >>

eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising

Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.

eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising

Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.

Interview: The Huffington Post's Arianna Huffington

Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.

Interview: The Huffington Post's Arianna Huffington

Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.

MasterCard's Cheryl Guerin Discusses Building Connections Directly with Consumers

Cheryl Guerin, senior vice president, group head U.S. marketing and global digital marketing, MasterCard, discussed how MasterCard has moved its "priceless" campaign online.

MasterCard's Cheryl Guerin Discusses Building Connections Directly with Consumers

Cheryl Guerin, senior vice president, group head U.S. marketing and global digital marketing, MasterCard, discussed how MasterCard has moved its "priceless" campaign online.

Panel Discussion: Online Reputation Management

Case studies from Schick and the Syfy channel demonstrate how innovative brands with unique challenges made an impact with social media.

Panel Discussion: Online Reputation Management

Case studies from Schick and the Syfy channel demonstrate how innovative brands with unique challenges made an impact with social media.

Panel Discussion: Who Owns Social Media?

John Bell, global managing director, 360° Digital Influence at Ogilvy, Louis Jones, North American CEO at Maxus, and Tom Cunniff, director, interactive communications at Combe Incorporated, explored the options and tradeoffs available to marketers in digital marketing as well as best practices for integrating social media into the broader communications mix.

TurboTax's Christine Morrison on Social Marketing

Christine Morrison, social media manager at Intuit Inc., discussed how TurboTax is using social media to drive significant sales and innovate for revenue growth.

TurboTax's Christine Morrison on Social Marketing

Christine Morrison, social media manager at Intuit Inc., discussed how TurboTax is using social media to drive significant sales and innovate for revenue growth.

How SUBWAY Uses Music Events to Drive Relevance, Store Traffic, and Sales

Representatives from SUBWAY and Univision Radio discussed an ongoing partnership between the two organizations, which has allowed SUBWAY to better connect with Hispanic consumers.

Everything Finance and Procurement Should Know About Social Media

Paul Dunay, global managing director, services and social marketing, Avaya, Inc., discussed Avaya's strategy for managing their social media portfolio.

Would You Wear a Health Insurance Company T-Shirt?

Kelly Colbert, marketing strategy director at WellPoint, along with Avery Carroll, senior vice president, digital creative director at Deutsch and Carol Roth, vice president, account director at Deutsch, discussed how the brand used social media tools and technologies to allow consumers to interact in a positive and engaging way.

New Product Innovations That Can Only Come from Consumers

Jason Harty, brand manager, Vitaminwater, discussed how Vitaminwater used Facebook to engage with their fans and allow them to create a new flavor and label design for the beverage company.

New Product Innovations That Can Only Come from Consumers

Jason Harty, brand manager, Vitaminwater, discussed how Vitaminwater used Facebook to engage with their fans and allow them to create a new flavor and label design for the beverage company.

Doug Wood at the 2010 ANA Advertising Financial Management Conference

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.

Getting the Most Bang for Your Marketing Buck

Mark Wilson, vice president of corporate marketing at Sybase, Inc., discussed how frugal marketers can help their organizations be in a stronger position to capitalize on a recovering economy. Wilson also discussed how Sybase, Inc. has successfully used provocation-based marketing.

Getting the Most Bang for Your Marketing Buck

Mark Wilson, vice president of corporate marketing at Sybase, Inc., discussed how frugal marketers can help their organizations be in a stronger position to capitalize on a recovering economy. Wilson also discussed how Sybase, Inc. has successfully used provocation-based marketing.

Where Social Media and Shopper Marketing Merge

Danielle Bottari, SVP at Mediavest, outlined how her agency is advising clients to get ahead of social media trends in shopper marketing.

First  << 43444546474849 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help