Cornetto, a Unilever ice cream brand, launched a unique mobile campaign in Turkey that utilized SMS messaging, location-based targeting, and social media to drive sales.
Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.
In Argentina, Nestlé/Nescafé created a mobile advergame based on the popular Candy Crush game to positively highlight its Dolce Gusto brand.
Sears had experienced 10 years of downward momentum at back-to-school. To reverse that trend we embodied the Tween values of collaboration, participation and sharing. Within the first 2 months of the program, we reversed negative trends and got 1.6 million hits to the website.
After decades of being the category leader, Extra found itself in a losing battle with new, formidable competition. By establishing Extra as a weight management tool, we were able to freshen the brand by establishing new relevancy and connect with women in a meaningful way. As a result, Extra was able to grow sales and share for the first time in years.
To tell its story, AT&T turned to Flipboard to engage users in their fast-swipe experience.
Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. In three months, brand awareness increased 150 percent, ultimately redefining a brand and the category.
Johnson & Johnson shared its culture of being a good and responsible leader by creating an app which allowed people to share photos in exchange for a donation to charity.
Using its branded Instagram page, Nike utilized an intelligently targeted mobile advertising campaign to promote a new line in the Air Jordan family.
LadyLucks, a mobile-only U.K. casino, used four different marketing initiatives to drive traffic to its site and increase revenue.
MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.
To demonstrate the superior quality of photos from Samsung’s Galaxy Camera over pictures from simple Android phone cameras, a social media photo campaign highlighted consumer photos and a feeling of online stardom.
The Museum of Fine Arts in Boston celebrated the opening of its new contemporary art wing with an integrated digital campaign designed to engage potential visitors.
Pepsi used a streamlined mobile site attached to ads to increase user engagement with the brand and its various social media sites.
The convention-defying brand vitaminwater used mobile social media to “make boring brilliant” by responding to tweets about boredom with brilliant ideas.
Norton partnered with the movie Man of Steel to drive mobile usage of its anti-virus products.
Canned food has come to seem low-quality and highly-processed. To bring Campbell's Condensed soup from the dusty recesses of Baby Boomers' pantries, and onto their tables, we had to dispel many, many misperceptions. Significant changes in Boomer's perception of Campbell's Condensed lead to +.10 percent growth in share.
MasterCard’s MIYAMO gives people an identity based on their personal music choices.
MLB 09 traditionally set the standard for baseball gaming titles. In 2009, it was faced with launching a game with moderate development gains but no real news. To create differentiation, it had to aggressively own authenticity in a way that felt "of baseball." Its strategy was to feature one of the game's brightest stars, Dustin Pedroia, and talk about the game within the game.