Social Media
Innovation in Brand Building at General Mills
Ami Anderson, director of marketing excellence, health partnerships and platforms at General Mills, discussed how the company is evolving its mindset, marketing, and structure to adapt to the changing marketplace and spur innovation.
Innovation in Brand Building at General Mills
Ami Anderson, director of marketing excellence, health partnerships and platforms at General Mills, discussed how the company is evolving its mindset, marketing, and structure to adapt to the changing marketplace and spur innovation.
Non-Profit Surfs the Content Marketing Wave
Alexis Henry, communications manager at Surfrider Foundation, shared Surfrider’s content marketing strategy, including how the organization communicates through Facebook, Twitter, Instagram, and the CEO’s blog.
Non-Profit Surfs the Content Marketing Wave
Alexis Henry, communications manager at Surfrider Foundation, shared Surfrider’s content marketing strategy, including how the organization communicates through Facebook, Twitter, Instagram, and the CEO’s blog.
Toyota: Digital Strategy Case Study
Kimberley Gardiner, national digital & mobile strategy manager at Toyota Motor Sales, discussed Toyota’s digital strategy behind the re-launched website.
Frankfurt Kurnit Klein & Selz PC: User-Generated Content Checklist
This checklist from Frankfurt Kurnit Klein & Selz PC outlines legal considerations for marketers who are interested in incorporating user-generated content into their advertising.
Crafting Your Social Media Strategy
This article outlines how marketers can get started in social media. A case study from Intel is also shared.
Tips for Creating the Best Social Content for Your Communities
To create social media content, marketers should consider not automating their posts, keeping status updates short, and using an editorial calendar.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The Recipe for a Successful Online Community: How Hobart Baked One of Their Own from Scratch
Jenni Bair, LEED AP BD+C, brand marketing manager, Hobart, discussed the brand’s "Get Back to Scratch" campaign, which capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for the equipment required to make these tasty dishes.
The Recipe for a Successful Online Community: How Hobart Baked One of Their Own from Scratch
Jenni Bair, LEED AP BD+C, brand marketing manager, Hobart, discussed the brand’s "Get Back to Scratch" campaign, which capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for the equipment required to make these tasty dishes.
The Recipe for a Successful Online Community: How Hobart Baked One of Their Own from Scratch
Jenni Bair, LEED AP BD+C, brand marketing manager, Hobart, discussed the brand’s "Get Back to Scratch" campaign, which capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for the equipment required to make these tasty dishes.
Intel Corporation Leverages the Global Social Film Experience
Intel and Toshiba partnered to produce the first ever social film, Inside, in 2011. Billie Goldman, partner marketing, Intel Corporation, discussed the making and success of the companies’ second film, The Beauty Inside.
Intel Corporation Leverages the Global Social Film Experience
Intel and Toshiba partnered to produce the first ever social film, Inside, in 2011. Billie Goldman, partner marketing, Intel Corporation, discussed the making and success of the companies’ second film, The Beauty Inside.
WellPoint, Inc. Responds to Consumer Needs in Social
Fabiola Orlowsky, advertising manager, and David Treier, marketing director, WellPoint, Inc., discussed the programs that have distinguished WellPoint as a pioneer in the use of social media within health care.
WellPoint, Inc. Responds to Consumer Needs in Social
Fabiola Orlowsky, advertising manager, and David Treier, marketing director, WellPoint, Inc., discussed the programs that have distinguished WellPoint as a pioneer in the use of social media within health care.
Corning Case Study: A Day Made of Glass
Lisa A. Burns, director, corporate marketing and branding, corporate communications, Corning Incorporated, and John Mannion, EVP, director of client relations, Doremus, discussed the creation of an internal video that went unexpectedly viral in 2011 and earned over 20 million views online.
