Social Media
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Social Media Panel: Engagement vs. Likes
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
The Social Network: Can Social Media Build Loyalty?
To become part of an effective marketing strategy, social media marketing must first become part of an effective customer loyalty strategy, according to this white paper from Aimia.
Xilinx Social Media: Harnessing Passion to Drive Engagement
Kyra Whitten, senior director, worldwide communications, Xilinx, Inc., discussed how Xilinx built a social media program to engage its diverse customer base across several industries.
Xilinx Social Media: Harnessing Passion to Drive Engagement
Kyra Whitten, senior director, worldwide communications, Xilinx, Inc., discussed how Xilinx built a social media program to engage its diverse customer base across several industries.
Xilinx Social Media: Harnessing Passion to Drive Engagement
Kyra Whitten, senior director, worldwide communications, Xilinx, Inc., discussed how Xilinx built a social media program to engage its diverse customer base across several industries.
The New Perspective
Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.
How AT&T Employs a 360-Degree Approach to Its Multicultural Marketing
Marketing leaders from AT&T shared how it uses a 360-degree approach to its multicultural marketing programs by employing traditional media, digital, social, and music. Examples of its culturally-relevant, celebrity-driven campaigns were also shared.
Using Newer Media to Reach Multicultural Segments
Bill Duggan, group executive vice president, ANA, interviewed panelists from the Brown-Forman Corporation, the National Basketball Association, and MilkPEP on how their organizations are using newer media to reach their multicultural customers.
comScore Reveals the Branding Impact of Social Media
Andrew Lipsman, VP of industry insights, comScore, shared insights from comScore’s recent “Power of Like II” study, which evaluated the branding impact of social media.
comScore Reveals the Branding Impact of Social Media
Andrew Lipsman, VP of industry insights, comScore, shared insights from comScore’s recent “Power of Like II” study, which evaluated the branding impact of social media.
So, You’re a Social Brand. Congratulations. Now What?
Mark Fallows, executive creative director; Kandace Hudspeth, executive strategy partner; and Sharon Panelo, digital strategist, McCann Worldgroup, discussed three trends radically changing the way people and brands create and consume content.
So, You’re a Social Brand. Congratulations. Now What?
Mark Fallows, executive creative director; Kandace Hudspeth, executive strategy partner; and Sharon Panelo, digital strategist, McCann Worldgroup, discussed three trends radically changing the way people and brands create and consume content.
The Social Olympics: Social TV Insights and Analytics
Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.
The Social Olympics: Social TV Insights and Analytics
Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.
Millennials and Technology Interactive Panel
A panel including representatives from BrightTag, Harpo Studios, Orbitz, and Warby Parker discussed best practices and shared pitfalls for targeting Millennials.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
Social Media Best Practices
Gemma Craven, executive vice president, NY group director, Social@Ogilvy, discussed how brands can incorporate social into their day-to-day businesses.
Social Media Best Practices
Gemma Craven, executive vice president, NY group director, Social@Ogilvy, discussed how brands can incorporate social into their day-to-day businesses.
iShares' Social Media Evolution
In this session, Eileen Loustau, Director, Digital and Social Media Marketign, U.S. iShares, BlackRock and Joseph Adams, Social Media Coordinator, U.S. iShares, BlackRock discussed how they developed and leverage their digital dashboards to manage campaigns and build their business.
