Social Media
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Social Media Best Practices
Gemma Craven, executive vice president, NY group director, Social@Ogilvy, discussed how brands can incorporate social into their day-to-day businesses.
iShares' Social Media Evolution
In this session, Eileen Loustau, Director, Digital and Social Media Marketign, U.S. iShares, BlackRock and Joseph Adams, Social Media Coordinator, U.S. iShares, BlackRock discussed how they developed and leverage their digital dashboards to manage campaigns and build their business.
iShares' Social Media Evolution
Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, and Joseph Adams, social media coordinator, U.S. iShares, BlackRock, shared iShares’ evolutionary journey in social media, along with a discussion of how it established a weekly digital dashboard to manage campaigns and build its business.
Social Media Marketing: Risks and Rewards
Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.
Social Media Marketing: Risks and Rewards
Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.
Social Media Marketing: Risks and Rewards
Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.
DPAA Case Studies: Digital Place-Based Media
Case studies from Oppenheimer Funds, Jack in the Box, Hallmark Cards, and Foster’s were presented during a panel discussion about the importance of digital place-based media at the DPAA 2012 Digital Media Summit.
DPAA: Using Technology to Engage Consumers
A panel discussion at the DPAA 2012 Digital Media Summit highlighted examples in which the use of new technologies aided in engaging consumers via digital place-based media.
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
popchips: Building a Social Brand One Snacker at a Time
Brian Pope, Senior Vice President of Marketing, popchips, explained how popchips leveraged grassroots marketing, social media, and word of mouth from a growing group of passionate evangelists to create a new category of popped snacks.
popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, popchips, discussed how popchips used grassroots and social media marketing to build their brand and generate excitement in the snacking category.
popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, popchips, discussed how popchips used grassroots and social media marketing to build their brand and generate excitement in the snacking category.
Procter & Gamble: Delivering Value to Its Customers
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning brand elections.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Sharpie Unlocks the Power of Self-Expression
Ryan Rouse, director of marketing, Sharpie, Ted W. Woehrle, senior vice president and chief marketing officer, Newell Rubbermaid Inc., and John Kenny, executive vice president, head of planning, Draftfcb Chicago, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie Unlocks the Power of Self-Expression
Ryan Rouse, director of marketing, Sharpie, Ted W. Woehrle, senior vice president and chief marketing officer, Newell Rubbermaid Inc., and John Kenny, executive vice president, head of planning, Draftfcb Chicago, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie's Brand Journey
Ted W. Woehrle, Senior Vice President & Chief Marketing Officer, Newell Rubbermaid Inc. and John Kenny, Executive Vice President, Head of Planning, Draftfcb Chicago, discussed their partnership and Sharpie's brand journey.
