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Meta Advocates for Open-Source AI Models
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Meta made an appeal for an open-source approach to developing AI models.
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Creators' Biggest Complaints About Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks their greatest sources of dissatisfaction when working with brands.
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Creators' Most Important Priorities When Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks the priorities that they have when working with a brand.
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Hashtag Horizon: Social Media Marketing Trends of 2024
Knowledge Partners March 28, 2024From the authenticity revolution in influencer marketing to the pivotal role of AI, Inspira Marketing uncovers the latest developments in social media marketing in its new report.
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Empowering Engagement in 2024: Marketing Challenges and Strategic Solutions
Knowledge Partners March 28, 2024Combining its own insights with recent data from other sources, Inspira Marketing outlined the most common challenges marketers will see in 2024 and beyond.
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Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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Social How To: Boosted Posts versus Paid Ads
Knowledge Partners March 27, 2024Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.
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Inspiring and Measuring the Work of Creators
Event Recaps March 27, 2024At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.
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Mastering Instagram Metrics: A Roadmap for 2024
Knowledge Partners March 23, 2024Getting traction with your social media marketing can feel like trying to lift a barbell while standing on quicksand. The key to finding your footing, and getting ahead, is mastery of your metrics. This guide navigates the intricacies of Instagram’s analytics in 2024, specifically how to turn them to your advantage as a marketer.
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Unlocking Organic Growth: Five Proven Steps to Get More Social Media Followers
Knowledge Partners March 22, 2024Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. The most common hurdles are low post frequency and neglected engagement, both of which can be fixed.
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Event Recaps March 19, 2024During a session at the ANA’s 2024 Media Conference, Nationwide explained how it capitalized on a popular piece of user-generated content on TikTok that featured its jingle.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Highlights March 19, 2024To reach a younger audience of starter families, Nationwide created a relatable, entertaining persona for its social media efforts.
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Approaches to Social Commerce
Event Recaps March 6, 2024At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.
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Social Media Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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Online Community Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of premium tools and templates to help you develop and launch a successful online community.
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Blogging for Business Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective blogging plan and produce engaging content to support your marketing goals.
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Influencer Marketing Playbook and Toolkit
Playbooks March 1, 2024Use this step-by-step planning methodology and set of premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.
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Mastering Social Media Engagement in 2024: A Comprehensive Guide
Industry Insights February 28, 2024To stand out against the bustle and hum of social media, one must identify a target market, build meaningful connections and interactions, and create a strategic approach to social media. Here is a guide to essential approaches and tactics that will allow you to best utilize social media in 2024.
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