Social Media
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DPAA Case Studies: Digital Place-Based Media
Case studies from Oppenheimer Funds, Jack in the Box, Hallmark Cards, and Foster’s were presented during a panel discussion about the importance of digital place-based media at the DPAA 2012 Digital Media Summit.
DPAA: Using Technology to Engage Consumers
A panel discussion at the DPAA 2012 Digital Media Summit highlighted examples in which the use of new technologies aided in engaging consumers via digital place-based media.
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
popchips: Building a Social Brand One Snacker at a Time
Brian Pope, Senior Vice President of Marketing, popchips, explained how popchips leveraged grassroots marketing, social media, and word of mouth from a growing group of passionate evangelists to create a new category of popped snacks.
popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, popchips, discussed how popchips used grassroots and social media marketing to build their brand and generate excitement in the snacking category.
popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, popchips, discussed how popchips used grassroots and social media marketing to build their brand and generate excitement in the snacking category.
Procter & Gamble: Delivering Value to Its Customers
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning brand elections.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Sharpie Unlocks the Power of Self-Expression
Ryan Rouse, director of marketing, Sharpie, Ted W. Woehrle, senior vice president and chief marketing officer, Newell Rubbermaid Inc., and John Kenny, executive vice president, head of planning, Draftfcb Chicago, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie Unlocks the Power of Self-Expression
Ryan Rouse, director of marketing, Sharpie, Ted W. Woehrle, senior vice president and chief marketing officer, Newell Rubbermaid Inc., and John Kenny, executive vice president, head of planning, Draftfcb Chicago, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie's Brand Journey
Ted W. Woehrle, Senior Vice President & Chief Marketing Officer, Newell Rubbermaid Inc. and John Kenny, Executive Vice President, Head of Planning, Draftfcb Chicago, discussed their partnership and Sharpie's brand journey.
Cross-Platform Ratings and Cross-Budget YouTube
According to this report from the Pivotal Research Group, online video consumption continues to grow, led primarily by YouTube.
Research Report: 2012 Multicultural Marketing and Newer Media Survey
This Research Report includes highlights from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
Key Findings: 2012 Multicultural Marketing and Newer Media Survey
This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
Getting Social, Doing Good, and Driving Impact
According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.
Data Storytelling: The Art and Science of Social Media Metrics
This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.
Growing Pains
A new ANA survey finds that usage of social, video, and mobile platforms continues to rise, but measurement remains a concern. Learn what the top issues in newer media are for marketers.
