Compensation Methods

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Research Report: 2013 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).

PowerPresentation: 2013 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include digital/social/mobile marketing, agency compensation, production management, marketing organization, and marketing financial management and procurement.

Research Report: Payment Terms — Current Practices for Marketing Services

This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.

Key Findings Report: 2013 Rise of the In-House Agency Survey

This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.

Key Findings Report: 2013 Trends in Agency Compensation Survey, 16th Edition

This Research Report includes findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objectives of this survey were to provide industry background on agency compensation trends and practices, provide marketers a meaningful resource for comparing and assessing compensation agreements, and to serve as a baseline for predicting future industry arrangements and anticipating the direction of future change.

Research Report: 2013 ANA In-House Agency Survey and Follow-Up Survey

The Rise of the In-House Agency Research Report includes findings from the 2013 In-House Agency Survey and Follow-Up Survey. The objectives of these surveys were to gain critical insights into the penetration of in-house agencies, the services that these agencies handle, the degree to which external agencies are displaces by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies.

Research Report: 2013 Trends in Agency Compensation Survey, 16th Edition

This Research Report includes findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objectives of this survey were to provide general industry background on broader agency compensation trends and practices not found in any other report, provide marketers a meaningful resource for comparing and assessing their individual compensation agreements and practices, and serve as a baseline for predicting future industry arrangements and anticipating the direction of future change.

PowerPresentation: 2013 In-House Agency Survey

This collection of data charts represents findings from the 2013 In-House Agency Survey. The objective of this survey was to gain critical insights into which companies are currently utilizing in-house agencies and to identify services these agencies handle, the benefits/drawbacks, and the internal costs of these agencies.

PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition

This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

What’s New in Agency Compensation

David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.

Overhead and the Truth About Efficiency Metrics

Rick Brook, senior vice president, global client operations, New York at WPP Group and chair of the agency finance committee — large agencies at 4A’s, broke down how agency overhead rate are calculated in this presentation.

Overhead and the Truth About Efficiency Metrics

In this presentation, Rick Brook, senior vice president, global client operations, New York at WPP Group and chair of the agency finance committee — large agencies at 4A’s, broke down how agency overhead rate are calculated in this presentation.

Key Findings Report: 2013 Recession Survey, 7th Edition

This Key Findings Report includes results from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.

Research Report: 2013 Recession Survey, 7th Edition

This Research Report includes findings from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.

Case Study: Microsoft’s Digital Efficiency Program

Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.

Case Study: Microsoft’s Digital Efficiency Program

Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.

PowerPresentation: 2013 Recession Survey, 7th Edition

This collection of data charts represents findings from the 2013 Recession Survey, 7th Edition. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.

Vendor or Partner

It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.

Marketers Panel: Media Agencies

Katherine Freeley, senior sourcing manager, media at Colgate-Palmolive, and Ben Jankowski, group head, global media at MasterCard Worldwide, shared their best practices and views on top media agency issues.

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