Compensation Methods
PowerPresentation: 2013 In-House Agency Survey
This collection of data charts represents findings from the 2013 In-House Agency Survey. The objective of this survey was to gain critical insights into which companies are currently utilizing in-house agencies and to identify services these agencies handle, the benefits/drawbacks, and the internal costs of these agencies.
PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition
This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.
What’s New in Agency Compensation
David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.
What’s New in Agency Compensation
David Beals, president and chief executive officer of R3:JLB, revealed results from the ANA’s triennial Trends in Agency Compensation survey.
Key Findings Report: 2013 Recession Survey, 7th Edition
This Key Findings Report includes results from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
Research Report: 2013 Recession Survey, 7th Edition
This Research Report includes findings from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
PowerPresentation: 2013 Recession Survey, 7th Edition
This collection of data charts represents findings from the 2013 Recession Survey, 7th Edition. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.
Vendor or Partner
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey
This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
Media Rebate Conundrum
Incentive activity is happening in the U.S. Are you aware? Only two percent of respondents to an ANA survey felt that agencies that took rebate/incentive dollars could be “objective with their media allocation recommendations."
Time to Change the Game: Perspectives on Agency Relationship Management Challenges
Michael Farmer, chairman, Farmer & Company, LLC, shared his thoughts on the state of the client/agency relationship today.
Time to Change the Game: Perspectives on Agency Relationship Management Challenges
Michael Farmer, chairman, Farmer & Company, LLC, shared his thoughts on the state of the client/agency relationship today.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
Wall Street’s Perspective on the State of the Media Industry
Brian Wieser, senior analyst, Pivotal Research, shared his perspective on the state of the media industry. Topics discussed include budgets, ecommerce, Facebook, TV advertising, online video, geo-location, and media rebates/incentives.
Wall Street’s Perspective on the State of the Media Industry
Brian Wieser, senior analyst, Pivotal Research, shared his perspective on the state of the media industry. Topics discussed include budgets, ecommerce, Facebook, TV advertising, online video, geo-location, and media rebates/incentives.
Assessing the Price/Value of Your Agency Relationships
Bob Cauley, partner and co-founder, Beekman Associates, and Tim Bajraktari, partner and co-founder, Beekman Associates, discussed how marketers can bring more transparency to their agency relationships via benchmarking.
