Compensation Methods
Merck’s New Approach to Agency Compensation
Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.
Merck’s New Approach to Agency Compensation
Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Incentive Compensation
Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.
Incentive Compensation
Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.
Key Findings: 2012 Global Agency Compensation Survey
This Key Findings Report includes topline findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
PowerPresentation: 2012 Global Agency Compensation Survey
This collection of data charts represent findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Research Report: 2012 Global Agency Compensation Survey
This Research Report includes findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
10 Agency Relationship Issues
Rob Davis, executive vice president, managing director, Starcom USA, and Jack Rooney, president, Ogilvy & Mather Chicago, debated hot agency relationship issues including performance based compensation, what makes a good client, and agency evaluation best practices.
Agency Pay for Performance: Where Do We Go From Here?
Dave Beals, president and chief executive officer, R3:JLB, discussed the latest trends and developments in agency pay for performance methods and the implications for marketers and their agency relationships.
Agency Pay for Performance: Where Do We Go From Here?
Dave Beals, president and chief executive officer, R3:JLB, discussed the latest trends and developments in agency pay for performance methods and the implications for marketers and their agency relationships.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Research Report: Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Public Relations: An Underused Channel
Featuring examples from ANA member companies, Kodak and Adobe, this Insight Brief looks at how marketers can use public relations (PR) to optimize their marketing plans. Global and national data on the compensation of PR agencies and PR sourcing are also shared.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Panel of Digital Agency Experts
Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.
