Compensation Methods
Trends in Digital Agency Compensation
Industry experts discussed a number of issues surrounding trends in digital agency compensation including agency engagement and the changing digital landscape.
10 Financial and Procurement Issues in 50 Minutes
Industry experts discussed a range of issues regarding finance and procurement including cost containment strategies, agency incentive compensation, and behavioral targeting.
Taking Agency Management to the Next Level
Eve Reiter and Sal Vitale at American Express discussed ways to continue evolving the role of agency relations and procurement and presented best practices for 2010 planning.
P&G's New Agency Compensation Model
Rich DelCore, Finance Director, Global Marketer, P&G, led a discussion about P&G's new agency compensation model—the Brand Agency Leader (BAL).
The Coca-Cola Company Takes Value-Based Compensation from Vision to Reality
Sarah Armstrong, Director of Worldwide Media & Communications Operations at the Coca-Cola Company, shared the principles behind TCCC's transition to value-based agency compensation.
Agency Compensation: AAAA Major Compensation Options Analysis
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day - Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
Agency Compensation: The Grossman Grid
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day, Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
Ask the ANA: Client Views of Agency Profit
This article presents the findings of ANA research that reports on the type of compensation arrangements used by marketers to pay their agencies.
A Practical Guide to Agency Compensation Assessment
Three experts—Robert Cauley of Beekman Associates, Neal Grossman of TBWA/Chiat/Day Los Angeles, and Penny Wong of PepsiCo Inc.—discussed how to determine agency compensation and touch on issues including salary definitions, management fees and finding alignment between advertisers and agencies.
Advertising Financial Management Conference Creative Keynote
David Lubars is chairman and chief creative officer of BBDO North America. As he sees it, his job is to help BBDO maintain its brilliance in traditional mediums, but also create extraordinary things for clients in mediums yet to be defined.
Compensation Model Discussion
The CEO of TBWA Neal Grossman along with two other panelists explore fair agency compensation from three vantage points: client, agency, and compensation consultant. Topics of the discussion include compensation methodologies, appropriate transparency, definitions, hours, salaries, overhead, profit, and direct client expenses.
Compensation Model Discussion
Paul Smith, Senior Commercial Manager at Masterfoods, led a discussion about agency compensation models that touched on current and historical industry practices, new methods of compensation being adopted, case histories, and more.
Value-Based Compensation: The Myths, The Challenges & The Promise
In this presentation, Jones Lundin Beals President and CEO Dave Beals explores challenges that must be addressed for value-based compensation--an approach in which the agency fee is established based on the value, not the cost, of the services and work provided by the agency.
Value-Based Compensation: The Myths, The Promise, The Challenges
During this presentation, Dave Beals, CEO of Jones Lundin Beals briefly higlights myths, challenges and promises related to value-based compensation.
The Future is Now
This article discusses an exclusive ANA survey that explores value-based client-agency relationships.
Agency Compensation: Fresh Ideas and New Approaches
In this presentation, Johnson discusses value-based compensation and Anomaly's implementation of this philosophy. Anomaly is a two-year old agency.
How to Approach a Value-Based Agency Compensation Agreement
In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.
The Cost of Doing Business
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
Managing For Profit: New Agency Business Models for Win/Win Relationships
This presentation explores a U.K. study which defines business success as profitable ideas (for the client) that make a profit (for the agency).
Advertising, New and Improved
This article explores the idea of structuring client/agency relationships as an equal partnership to maximize results.
