Customer Relationship Building & Management
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
TurboTax: Social Care
Christine Morrison, head of social media for TurboTax, Intuit Inc., shared an overview of the social media strategies that TurboTax used to drive sales and provide customer service during this year’s tax season.
TurboTax: Social Care
Christine Morrison, head of social media for TurboTax, Intuit Inc., shared an overview of the social media strategies that TurboTax used to drive sales and provide customer service during this year’s tax season.
Customer Centricity: Back to Basics
ANA members USAA and Southwest Airlines share best practices and ideas for developing a more consumer-centric approach to marketing in this ANA Insight Brief. Information on the growth of customer centricity at retail is also shared.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Rekindling the American Dream
PulteGroup’s Deborah Wahl Meyer is revolutionizing real estate marketing and the way that Americans buy homes. She also shares her seven pillars of success.
Southwest Airlines Uses Proactive Customer Service to Engage with Customers
Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.
Southwest Airlines Uses Proactive Customer Service to Engage with Customers
Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.
Southwest Airlines Uses Proactive Customer Service to Engage with Customers
Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.
Disney Parks: "Let the Memories Begin" Campaign
Tom Aronson, Carole Munroe, and Joe Rand of Walt Disney Parks and Resorts discussed how they extended the "Let the Memories Begin" campaign to drive higher levels of engagement and spark greater urgency to visit Disney parks during 2012.
Disney Parks: "Let the Memories Begin" Campaign
Tom Aronson, Carole Munroe, and Joe Rand of Walt Disney Parks and Resorts discussed how they extended the "Let the Memories Begin" campaign to drive higher levels of engagement and spark greater urgency to visit Disney parks during 2012.
IBM’s Signature Experience: Integrating Brand Promise and Engagement
Rob Pace, VP of marketing programs and events at IBM, along with Kurt Miller, EVP of client services at George P. Johnson (a Project: WorldWide agency), shared how an integrated engagement strategy is the most effective way to deepen relationships with clients and attract new ones.
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
