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Search returned: 580 document(s).
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How Retail Media Plays Offense and Defense for Monster Energy
Event Recaps March 19, 2024Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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AI in Customer Experience: Beyond Chatbots
POVs March 13, 2024Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.
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Navigating Innovations and Opportunities in Sponsorship
Event Recaps March 12, 2024Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.
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This Experiential Activation Celebrated Pepsi’s 125th Birthday
Event Recaps March 12, 2024To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.
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Making B2B Marketing More Relatable
B2B March 6, 2024Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.
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Lead Generation Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.
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CRM Program Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to implement a CRM program that engages your customers, generates sales, and provides accurate reporting for your executives.
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Customer Engagement Plan Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.
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Using Retail Media Networks for Full Funnel Engagement
Event Recaps February 22, 2024Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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Using Retail Media Networks for Full Funnel Engagement
Conference Session Videos February 22, 2024In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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Viewing Business Transformation Through an Alternative Lens
POVs February 7, 2024To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.
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Why You Need a RFM Revamp
Industry Insights January 22, 2024Making it through the holidays is the hardest part of a retail marketer’s job. But, after the New Year, it’s hardly time to sit back and relax. What comes next can make or break how successful the next year could be.
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Buyer Persona Template
Tools January 21, 2024Use this template to create buyer personas for the key buyers that you intend to target.
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Develop Customer Centricity CRM Best Practices Guide
Tools January 21, 2024This guide provides practical advice for adopting a customer-centric business strategy.
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Customer Lifetime Value Calculator
Tools January 21, 2024You need to determine your company's customer lifetime value (CLV).
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How-To Guide: Developing Content Strategy from Journey Maps
Tools January 21, 2024Read this how-to guide to learn how to use journey maps to develop a better content strategy.
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Calculating Customer Lifetime Value
Tools January 21, 2024This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
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Customer Engagement Best Practices Report
Tools January 21, 2024Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.
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Customer Engagement Budget Template
Tools January 21, 2024Use this budget template to set and track your Customer Engagement budget.
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Customer Engagement Framework
Tools January 21, 2024A framework to help you organize your Customer Engagement efforts.
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