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  • How Retail Media Plays Offense and Defense for Monster Energy

    Event Recaps   March 19, 2024  

    Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.

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  • AI in Customer Experience: Beyond Chatbots

    POVs   March 13, 2024  

    Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

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  • Navigating Innovations and Opportunities in Sponsorship

    Event Recaps   March 12, 2024  

    Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.

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  • This Experiential Activation Celebrated Pepsi’s 125th Birthday

    Event Recaps   March 12, 2024  

    To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.

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  • Making B2B Marketing More Relatable

    B2B   March 6, 2024  

    Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.

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  • Lead Generation Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

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  • CRM Program Playbook

    Playbooks   March 1, 2024  

    Follow this simple, step-by-step playbook to implement a CRM program that engages your customers, generates sales, and provides accurate reporting for your executives.

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  • Customer Engagement Plan Playbook

    Playbooks   March 1, 2024  

    Follow this simple, step-by-step playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.

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  • Using Retail Media Networks for Full Funnel Engagement

    Event Recaps   February 22, 2024  

    Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

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  • Using Retail Media Networks for Full Funnel Engagement

    Conference Session Videos   February 22, 2024  

    In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

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  • Viewing Business Transformation Through an Alternative Lens

    POVs   February 7, 2024  

    To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.

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  • Why You Need a RFM Revamp

    Industry Insights   January 22, 2024  

    Making it through the holidays is the hardest part of a retail marketer’s job. But, after the New Year, it’s hardly time to sit back and relax. What comes next can make or break how successful the next year could be.

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  • Buyer Persona Template

    Tools   January 21, 2024  

    Use this template to create buyer personas for the key buyers that you intend to target.

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  • Develop Customer Centricity CRM Best Practices Guide

    Tools   January 21, 2024  

    This guide provides practical advice for adopting a customer-centric business strategy.

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  • Customer Lifetime Value Calculator

    Tools   January 21, 2024  

    You need to determine your company's customer lifetime value (CLV).

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  • How-To Guide: Developing Content Strategy from Journey Maps

    Tools   January 21, 2024  

    Read this how-to guide to learn how to use journey maps to develop a better content strategy.

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  • Calculating Customer Lifetime Value

    Tools   January 21, 2024  

    This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

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  • Customer Engagement Best Practices Report

    Tools   January 21, 2024  

    Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.

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  • Customer Engagement Budget Template

    Tools   January 21, 2024  

    Use this budget template to set and track your Customer Engagement budget.

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  • Customer Engagement Framework

    Tools   January 21, 2024  

    A framework to help you organize your Customer Engagement efforts.

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