Customer Relationship Building & Management
Marketers’ No. 1 Missed Opportunity
Research recently conducted by Ipsos for Condé Nast Ideactive identified significant, and often overlooked, areas conducive to consumer engagement at pre- and post-purchase points. How best to engage consumers’ emotions depends on what device they’re using and where they are in the purchasing journey.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
What’s Your Story? Building Brand Relationships across Paid, Owned and Earned Media
Yahoo! and BBDO offer a new model for helping brands in more effectively leveraging the art of storytelling to better connect with consumers across paid, owned and earned media.
A New Era of Financial Services
Discover how the Bank of America is communicating in a challenging environment. The brand focuses on communicating not merely what it does but what it stands for and also conveys what all its stakeholders are demanding: a purpose-driven brand.
Discover Listens to Card Members to Find the Key to Customer Loyalty
Larisa Drake, vice president, marketing, Discover Financial Services, and Jennifer Murillo, vice president, brand communications, Discover Financial Services, discussed how Discover used mass communications to achieve customer engagement.
A Sense of Purpose
Marc Pritchard helps P&G drive results by putting a compassionate human touch on marketing. His embrace of "purposeful marketing" has inspired his contemporaries to pay attention to what this represents in 21st century brand management.
Final Say: The Power of the Promoters
Earning customers’ trust is key to getting positive referrals. Understanding what drives admiration for your brand and products will enhance your ability to influence the dialogue in the social media space.
The Future of Marketing
Eight visionaries reveal their predictions for the industry over the next decade. They discuss everything from social to mobile to search to online video.
Hilton Honors Loyal Travelers with a Global Rewards Program
Jill Mohel, director of marketing, global customer marketing, Hilton Worldwide, discussed how Hilton has reenergized their Hilton HHonors loyalty program.
Building Products and Brand with Consumer Intelligence at Nokia
Slawomir Kierner, director, head of consumer intelligence, Nokia Corporation, discussed how Nokia has transformed itself into a more consumer centric company with consumer intelligence driven product innovation and marketing strategies.
Building Products and Brand with Consumer Intelligence at Nokia
Slawomir Kierner, director, head of consumer intelligence, Nokia Corporation, discussed how Nokia has transformed itself into a more consumer centric company with consumer intelligence driven product innovation and marketing strategies.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Reclaiming the Dell Brand: The Power to Do More
Allison Dew, Executive Director of Social Media, Community & Insights, Dell, Inc., discussed how Dell embarked on a multifaceted data-driven research initiative to uncover and clearly define Dell's core values and to better understand customer perceptions and needs.
Transforming to Better Meet Customer Needs: End User Computing Solutions
Tim Peters, Vice President, CSMB End User Computing Marketing and Singapore Design Center, Dell, Inc., and Kirk Schell, Executive Director and General Manager, Business Client Product Group, Dell, Inc., discussed how Dell has evolved their approach to product marketing by utilizing deeper customer insights in order to develop better products, solutions and consumer experiences.
Transforming to Better Meet Customer Needs: End User Computing Solutions
Tim Peters, Vice President, CSMB End User Computing Marketing and Singapore Design Center, Dell, Inc., and Kirk Schell, Executive Director and General Manager, Business Client Product Group, Dell, Inc., discussed how Dell has evolved their approach to product marketing by utilizing deeper customer insights in order to develop better products, solutions and consumer experiences.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit, discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Web Powered Retail: Serving Consumers Where We Find Them
Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.
Web Powered Retail: Serving Consumers Where We Find Them
Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.
