Customer Relationship Building & Management
In this white paper, Hill Holiday and Lippincott define what being a Human Era company means, and who is doing it well. Building from a large data set of over 800 companies, they examine the leaders and define the behaviors of companies — both big and small — that are able to break through in this new environment and build trusted, authentic connections with consumers.
Stephen Quinn, executive vice president and chief marketing officer of Walmart U.S., discussed the need to innovate around local, social, and mobile marketing.
The largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.
In this presentation, In this presentation, the largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.
Intuit’s Adrian Parker views social and mobile as a marketing marriage made in heaven. Learn how Intuit is better connecting with and serving its customers.
Marie Devlin serves customers’ passions at American Express. Her team is getting out the message that American Express has cards and services for everyone, and promoting membership benefits provided by products across the portfolio.
This paper focuses on the importance of actionable data in the smart data construct. Actionable data must be useful (solves something), functional (can be acted upon), and immediate (time sensitive).
To better target consumers across its variety of brands, Kimberly-Clark turned to big data and digital dashboards, which helped to customize messages and increase ROI.
In this presentation, learn how Kimberly-Clark turned to big data and digital dashboards, which helped to customize messages and increase ROI.
Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.
In this presentation, Allan Steinmetz, CEO and founder of Inward Consulting, demonstrated why employee engagement is mission-critical and shared best practices for how organizations can foster a more engaged, focused, and innovative workforce.
Representatives from the insurance, financial services, and retail industries discussed how they are becoming more customer-centric at their organizations during the 2011 SAS Financial Services Executive Summit.
This report from SAS explores how organizations can use customer analytics to discover which message, interaction, or campaign actually had the most influence with consumers.
This SAS Q&A features a discussion with Adele Sweetwood, vice president of Americas marketing at SAS, and focuses on how marketing analytics can help to quantify the role that marketing plays in an organization's overall revenue.
This SAS Q&A features a discussion with Lori Bieda, executive lead for customer intelligence at SAS, and focuses on how to set up an internal marketing analytics structure.
Instead of focusing on the traditional four P's of marketing (product, price, promotion, and placement), marketers need to re-focus their efforts on achieving customer-centric growth in order to improve their marketing performance and be more accountable.
Breaking down internal silos, connecting marketing performance to business revenue, and focusing on building long-term relationships with consumers are some of they keys necessary to maintaining marketing's relevance in the current digital environment.
This white paper from SAS explores best practices and lessons learned that relate to driving profitable growth through deployment strategies, organizational structure and culture, and measurement.
The technologies available to marketers today have evolved from personal productivity tools and basic search to customer-oriented data warehouses and advanced analytics, as well as other tools developed specifically for marketers.
This white paper from SAS discusses the major issues facing markers today as they attempt to help drive profitable growth at their organizations.