Customer Relationship Management (CRM)
Marcy Cohen, vice president, social media and influencer engagement at MasterCard, discussed how the brand leveraged its “conversation suite” to collect, analyze, and act on relevant real-time social conversations.
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.
Alexi L. Sarnevitz, Senior Director Retail Strategy Global Retail Practice at SAS Institute, discussed how marketers can use retailer customer centricity to drive sales and presented case studies of successful retailers.
The author discusses the qualities that define a "cool" CRM vendor.
The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
The author helps bridge the gap between clients and agencies over procurement.
How can IHG steal share of business from rival brands for good? By identifying rival brands' highest value customers in IHG’s database and inviting them into a secret agent mission with a final prize payout. The mission? Crack open a steel suitcase by completing a multitude of tasks which included experiencing IHG’s loyalty program and hotel stays in their portfolio.
Safeway developed an app to help customers prepare for the holidays and stay connected after shopping at the store.
Volvo increased product upsell by creating a mobile app to expand its Volvo on Call services to include helpful out-of-vehicle assistance.