Customer Relationship Management (CRM)
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.
Alexi L. Sarnevitz, Senior Director Retail Strategy Global Retail Practice at SAS Institute, discussed how marketers can use retailer customer centricity to drive sales and presented case studies of successful retailers.
The author discusses the qualities that define a "cool" CRM vendor.
The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
The author helps bridge the gap between clients and agencies over procurement.