Customer Relationship Management (CRM)

Data Panel: Who Owns What and Where Does Privacy Fit In?

A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.

Listening and Leading: Managing Brands in the Age of Consumer Control

Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.

Achieving Customer Centricity: Driving the Future Evolution of Retail

Alexi L. Sarnevitz, Senior Director Retail Strategy Global Retail Practice at SAS Institute, discussed how marketers can use retailer customer centricity to drive sales and presented case studies of successful retailers.

Keeping cool

The author discusses the qualities that define a "cool" CRM vendor.

Achieving consensual/opt-in relationships is essential

The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.

How to Involve Procurement in Managing the Advertising Budget

The author helps bridge the gap between clients and agencies over procurement.