Direct Marketing
Seven Mail Myths
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
Seven Mail Myths
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
MarketingSherpa Email Awards 2013: 17 Award Winning Email Marketing Campaigns
MarketingSherpa’s Email Awards 2013 serves as a showcase for the work of B-to-B and B-to-C marketers who go above and beyond expectations, designing email campaigns that increase relevance and boost results.
Know Your Audience
Direct marketers are tapping the power of multicultural consumers. But in creating multicultural direct mail, marketers are always faced with the question: In which language do we print our pieces?
Marketing to Asian-Americans
Asian-Americans are one of the most prosperous and fastest-growing groups in the U.S. Here’s how — and why — more marketers should consider using mail to reach them.
The Color of Change
As multicultural consumers continue to reshape the marketing landscape, how can brands harness the power of direct mail to reach them? A panel of marketers discusses the multicultural market.
The Mail Moment: Consumers' Engagement with Their Mail
Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.
The Mail Moment: Consumers' Engagement with Their Mail
Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Using Augmented Reality to Boost Customer Engagement and the Bottom Line
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
Enterprise Data Management Platform: A Marketer’s Guide
In this white paper [x+1] discusses how their Enterprise Data Management Platform (DMP) can help marketers leverage data to deliver more relevant content to consumers and improve ROI.
KPMG’s Global Brand Ambassadors
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
KPMG’s Global Brand Ambassadors
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
Media: Providing Unlimited Options for Marketers
This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
