Direct Marketing
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
USPS: Evolving Integration for Success
Mark Bellissimo, managing director, Campbell-Ewald, and Joyce Carrier, manager, advertising and promotions, United States Postal Service, discussed how they employed true integration to achieve remarkable results for the Postal Service’s flat rate box shipping campaign.
USPS: Evolving Integration for Success
Mark Bellissimo, managing director, Campbell-Ewald, and Joyce Carrier, manager, advertising and promotions, United States Postal Service, discussed how they employed true integration to achieve remarkable results for the Postal Service’s flat rate box shipping campaign.
A New Reality
Many marketing experts believe that augmented reality may offer a new avenue for direct mail that could help to cement the medium’s place in today’s shifting marketing mix models.
What’s the Frequency?
According to USPS Deliver Magazine, a new study demonstrates that consumers will tolerate two times as much regular mail than email contact from brands.
Charitable Mailings
A case study from the American Institute for Cancer Research shows that sending marketing and donation requests through the mail is still an effective strategy.
Direct Mail: You May Be Missing Out on a Powerful Tool
Mail volume might be down, but combining direct marketing with new media strategies has provided increased results. Get the top 10 direct mail best practices from the Direct Marketing Association.
Mail Drives Sales
Why integrate direct mail into our advertising? Short answer: it works. Case studies from Zappos, Dukky, and TruGreen show how mail is making a major difference in advertising and marketing campaigns of all kinds.
Direct Marketing: Creating a Call to Action
This ANA Insight Brief looks at how marketers can integrate direct marketing tactics with other types of media to obtain successful results. Case studies from ANA member companies, Vistaprint and Combined Insurance, are also shared.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used branded direct response TV to improve ROI and increase brand awareness.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used brand response direct TV to improve ROI and increase brand awareness.
Direct Marketing: Best Practices to Increase ROI
This Insight Brief from direct marketing expert Scott Hornstein takes a look at how marketers can use their databases more strategically, why it’s important to keep personal data on customers current, and how to use consumer insights to more successfully inform your next direct marketing campaign.
Deliver Magazine: Show Pieces
This article from USPS’ Deliver Magazine looks at creative examples of direct mail and explores how multi-sensory branding can enhance direct marketing campaigns.
Winning Combinations
This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.
The Informz 2011 Association Email Marketing Benchmark Report
This 2011 report from Informz explores email marketing metrics from 500 associations around the world.
Mail Has the Power to Move Minds, Study Says
This article from USPS' Deliver Magazine discusses a recent neuroscience study that demonstrated how direct mail can make a deeper and longer-lasting impression on people's brains than digital advertising.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
