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Don't Count Out Direct Mail Just Yet
Social Impact March 25, 2024For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.
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The Current State of Direct Mail Marketing
Event Recaps March 21, 2024Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.
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Direct Mail Marketing
ASK Answers March 13, 2024What are some trends and best practices for direct mail marketing?
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ROI of Campaigns by Medium
Money Slides March 4, 2024The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.
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ANA Response Rate Report, 2023
Research Reports February 22, 2024The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
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Four Tips for Finding Your Most Valuable Direct Mail Audience
Training Takeaways February 6, 2024To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
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Three Advantages of Direct Mail Retargeting Technology
Training Takeaways February 6, 2024Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
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Aligning the Customer Journey to Goals: Lead Gen Versus Retention
Training Takeaways February 6, 2024The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
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The 4 Biggest Postal Developments Around the World
Industry Insights November 30, 2023Physical mail is still a huge factor in everyday life, with data from the Royal Mail finding that in 2022, more than 7.9 billion letters and 1.5 billion parcels were sent and received throughout the financial year. With the amount that we send and receive, the way that mail is both processed and delivered has changed and evolved to meet the needs of the industry.
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8 Strategies for Growth for Customer Acquisition
Industry Insights November 2, 2023Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.
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How to Reach the Fastest-Growing Age Group in the U.S.
Event Recaps November 1, 2023AARP, the nonprofit organization that empowers people to choose how they live as they age, segments its over-50 consumer segment so advertisers can efficiently and effectively reach this audience which is growing, spending more, and has diverse needs and interests that are often overlooked by businesses.
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Postage Increases, 2018-2023, by the Numbers
Money Slides October 23, 2023Media Horizons, SAPPI, and Lindenmeyr Central & Book Publishing chart the rise in postage rates for marketing mail letters, marketing mail flats, periodicals, and first-class mail.
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How to Turn Direct Mail into an Omnichannel Experience
Event Recaps October 11, 2023Christopher Karpenko from the United States Postal Service (USPS) discussed how to craft an omnichannel strategy that reflects the reality of how consumers live now, their changing expectations, and how to adapt with new marketing tools designed to fuel marketing success.
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Religious Nonprofits Adapt to Changing Times
Social Impact October 9, 2023As religious charitable organizations deal with a decline in giving levels, rising costs, and other challenges, they are diversifying their income streams, expanding into digital channels, and focusing on different donors to continue their vital services.
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Key Tactics of Successful SMB Omnichannel Marketing
Partner Content October 3, 2023To gain better insight into how small- to medium-sized businesses (SMBs) across different industries are using omnichannel marketing to drive engagement, the United States Postal Service commissioned a study from Summit Research that surveyed marketers at SMBs across various industries.
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Leveraging Data and Martech for Multichannel, Integrated Campaigns
Event Recaps September 28, 2023A panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.
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Leveraging Data and Martech for Multichannel, Integrated Campaigns
Conference Session Videos September 28, 2023In this video, a panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.
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The 2023 Direct Mail Marketing Benchmark Report
Knowledge Partners September 15, 2023SeQuel’s 2023 Direct Mail Marketing Benchmark Report delves into the rising importance of direct mail in modern marketing, its integration with digital strategies, and its potential. It also addresses marketers' concerns and offers insights on consumer perspectives towards direct mail.
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Will Your Next ESP Be a CDP?
Event Recaps September 13, 2023The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time).
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LiuGong Goes Big with Invites to Dealers
B2 Awards September 8, 2023LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.
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