Event Marketing

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Random House Gets Social with Authors

Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.

Random House Gets Social with Authors

In this presentation, Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.

Events Database 2014

Use the events database to keep track of all important events.

Key Findings Report: 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition

This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Collaborating with the Music Industry

Elliot Lum of Columbia Records discusses the five differences between music marketing and marketing a traditional consumer product or service in this Insight Brief. Read about the key players in the music ecosystem, core partnership principles, and more, told through brand case studies and interviews.

PowerPresentation: 2013 Experiential Marketing Survey

This collection of data charts represents findings from the 2013 Experiential Marketing Survey. The objectives of this survey were to determine how experiential marketing is used by ANA members, what metrics are used to measure success, the value of experiential marketing programs to client-side marketers, and the main drivers of experiential marketing budgets.

MilkPEP’s "Latte Love" Campaign Case Study

Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.

MilkPEP’s "Latte Love" Campaign Case Study

In this presentation, Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.

Night Owls Tour

Vodafone reached a young, urban audience in Germany through a series of nightclub events that turned attendees into social influencers.

Project Imaginat10n

Canon creates its own film festival and offers consumers the chance to sit in the director’s chair.

Research Report: 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition

The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

PowerPresentation: 2013 Sponsorship and Event Marketing Measurement Survey

This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.

Featured ANA Research: Findings from ANA’s Sponsorship and Event Marketing Measurement Survey

In this survey, the ANA sought out critical insights about how companies are measuring the results of their sponsorship and/or event marketing initiatives.

O2 Priority Sports

O2, the U.K.’s largest mobile carrier, launched Priority Sports as an extension of its existing Priority loyalty program for its 22 million customers.

Research Report: 2013 ANA Q2 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: marketing accountability (measurement & ROI), sponsorship and event marketing (event marketing), agency relations (agency selection), research (market research), and media (yellow pages and digital place-based media).

PowerPresentation: 2013 ANA Q2 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q2 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing accountability, agency relations, research, and media (print and out of home).

Behind the Scenes of the Pillsbury Bake-Off Contest

Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.

Behind the Scenes of the Pillsbury Bake-Off Contest

In this presentation, Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.

Conference Agenda Checklist & Timeline

An agenda with a checklist of activities and timelines to keep you on schedule at your event.

Conference Budget Template

Use this template to keep track of your conference costs.

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