Event Marketing
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
UMG Partners with MasterCard Through the Universal Language of Music
Hans Schafer, director, brand partnerships at Universal Music Group, discussed how Universal Music Group (UMG) partnered with MasterCard to create an exclusive musical experience for MasterCard’s Priceless program.
Intel: The Creator's Project
Dave Haroldsen, creative director, The Creator's Project, global partner marketing, Intel Corporation, discussed how Intel helped to build The Creator's Project in order to make a connection with 18- to 24-year-olds.
Six Flags and got2b Bring Style to Non-Traditional Marketing Partnerships
Kathy Alaama, vice president, Henkel North America, and David McKillips, senior vice president, Six Flags Entertainment, discussed how their partnership is driving consumer engagement for Henkel's got2b brand and exposing it to millions of theme park fans nationally.
Six Flags and got2b Bring Style to Non-Traditional Marketing Partnerships
Kathy Alaama, vice president, Henkel North America, and David McKillips, senior vice president, Six Flags Entertainment, discussed how their partnership is driving consumer engagement for Henkel's got2b brand and exposing it to millions of theme park fans nationally.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
Activision Builds Buzz and Community Through Gaming and Social Media
Jonathan Anastas, vice president, global head of digital and social media, Activision, discussed how Activision successfully leverages social media to build fans and engagement, and provided details from their most recent and exciting event for the launch of Call of Duty XP.
Hennessy: Targeting the Bicultural Bilingual Latino
Manny Gonzalez, multicultural marketing director, Moet Hennessy USA, discussed how the Hennessy brand is successfully targeting the bilingual, bicultural Latino consumer with digital and experiential marketing through their multi-city “DJ Mixmasters” program.
The Faith-Based Market: Multicultural Marketing & Diversity Case Study
Melanie Few, president, Results Inc., Natara Holloway, VP retail development & consumer products, NFL, Marla Jones, client relations & management, Results Inc., and Telisa Yancy, director, advertising, American Family Insurance, discussed ways to respectfully reach the faith-based market segment and presented a case study example of a partnership between the NFL and American Family Insurance for the Super Bowl Gospel Celebration.
The Faith-Based Market: Multicultural Marketing & Diversity Case Study
Melanie Few, president, Results Inc., Natara Holloway, VP retail development & consumer products, NFL, Marla Jones, client relations & management, Results Inc., and Telisa Yancy, director, advertising, American Family Insurance, discussed ways to respectfully reach the faith-based market segment and presented a case study example of a partnership between the NFL and American Family Insurance for the Super Bowl Gospel Celebration.
Embracing Customer Insights to Create Successful Experiential Marketing Platforms
Eddie Newquist, EVP, chief creative officer, shared how GES leverages customer insights to create effective experiential marketing programs. A case study for the Disney film “Bolt” was also shared.
Zurich Takes Old School Approach to Activation
Zurich Insurance Group used its PGA tour sponsorship to promote its 100th anniversary of doing business in the U.S.
Merrell Tries on New Sponsorship Strategy
Merrell, an outdoor footwear and clothing company, has become the title sponsor of two national non-traditional endurance sports properties, shifting its traditional sponsorship strategy of partnering with local and regional sporting events.
Launching a TV Show Through Brand Influencers
Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.
Launching a TV Show Through Brand Influencers
Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.
Economic Uncertainty to Slow Sponsorship Growth in 2012
According to IEG, recent global and national economic crises have slowed the projected growth of sponsorship activities for 2012.
IBM’s Signature Experience: Integrating Brand Promise and Engagement
Rob Pace, VP of marketing programs and events at IBM, along with Kurt Miller, EVP of client services at George P. Johnson (a Project: WorldWide agency), shared how an integrated engagement strategy is the most effective way to deepen relationships with clients and attract new ones.
