Event Marketing

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Chocolate Milk: Refuel

Chocolate Milk, America’s Favorite Treat, was under attack for contributing to childhood obesity — shunned by parents and schools alike. To de-villainize Chocolate Milk, we had to de-stigmatize it.

Cultivate A Better World

Chipotle is known for its burritos, but few know that Chipotle has radically changed fast food. The brand asked its agency to tell Chipotle's story. The result was a content driven marketing platform, "Cultivate a Better World," designed to emotionally engage customers in Chipotle's journey to create a sustainable future.

Devil's Cut Global Ad Campaign

Jim Beam wanted to re-energize the brand and reach new customers. In 2011, they launched Devil's Cut, a unique bourbon extracted from the barrel wood and aged 6 years. Through a multi-channel global campaign, the launch was a great commercial success, exceeding volume sales by over 50 percent.

Dunder Mifflin Paper Launch

A licensing deal made Dunder Mifflin Paper (of NBC sitcom fame) a reality. So when it came time to determine the launch strategy, only one question mattered: “What would Dunder Mifflin do?” The answer: It would clumsily attempt to leverage an overexposed pop-culture trend.

Escape Your Bank

Facing the challenge of one of the nation’s most crowded financial markets, CommunityAmerica Credit Union achieved phenomenal success. Based on a keen market assessment and prognostication of cultural unrest, “ESCAPE Your Bank” was conceived as “A Movement,” introduced the conceptual twist of “Free-ing Checking."

How the New Hyundai Veloster and a Re-Imagined Launch Impacted Culture

Hyundai’s desire to move from “value to valuable” and gain sales share with younger buyers came to a head with the launch of the sporty Hyundai Veloster. To connect with younger buyers, Hyundai positioned the Veloster as creative partner brought to life by a series of original content aimed to challenge the young creative class to re-imagine their passion points.

Hyundai Undead

With zombie popularity on the rise, Hyundai worked with The Walking Dead and landed the Hyundai Tucson and Elantra as characters in the TV show and comic book to attract the elusive Generation Y. The presence of Hyundai as the “ultimate Zombie Survival Machine” culminated at the biggest pop-culture event of the year, San Diego’s Comic-Con.

The Great Paper Airplane Project

The Pima Air and Space Museum's Great Paper Airplane project is a story about how a little known museum in the Arizona desert created new relevance for their physical artifacts of aviation history by making a little history of their own.

Virgin Mobile "A Higher Calling"

To grow the business, pre-paid carrier Virgin Mobile needed to overcome negative category perceptions and close the credibility gap with larger competitors. Outspent 5-1, with growing commoditization, Virgin Mobile knew they had to change the conversation. Answering to A Higher Calling became the filter for every brand behavior.

Creating a Donation Generation

Kim Mitrook, director of corporate marketing at LifeSouth Community Blood Centers, and Brite Whitaker, foundation director at Five Points of Life, discussed how the two organizations successfully reached Millennials through event marketing.

Creating a Donation Generation

In this presentation, Kim Mitrook, director of corporate marketing at LifeSouth Community Blood Centers, and Brite Whitaker, foundation director at Five Points of Life, discussed how the two organizations successfully reached Millennials through event marketing.

Southwest Airlines Leverages Partnership with SeaWorld to Enhance Consumer Experiences

Patty Herbeck, manager of national strategic partnerships at Southwest Airlines, discussed how Southwest Airlines leveraged its partnership with SeaWorld Parks & Recreation to enhance customer experiences.

Southwest Airlines Leverages Partnership with SeaWorld to Enhance Consumer Experiences

In this presentation, Patty Herbeck, manager of national strategic partnerships at Southwest Airlines, discussed how Southwest Airlines leveraged its partnership with SeaWorld Parks & Recreation to enhance customer experiences.

Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience

Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.

Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience

Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.

Marketing and Mobile Application Integration Case Study: Brooklyn Nets and Barclays Center

Jayne Bussman-Wise, digital director at Brooklyn Nets and Barclays Center, and Tobias Dengel, chief executive officer of WillowTree, discussed two apps developed for the opening of the Barclays Center that aim to enhance user and fan experiences while driving the core business.

Marketing and Mobile Application Integration Case Study: Brooklyn Nets and Barclays Center

Jayne Bussman-Wise, digital director at Brooklyn Nets and Barclays Center, and Tobias Dengel, chief executive officer of WillowTree, discussed two apps developed for the opening of the Barclays Center that aim to enhance user and fan experiences while driving the core business.

Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience

Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.

Goodwood Festival of Speed App

Auto Trader built a mobile festival guide and gaming app to enhance its sponsorship of the U.K’.s Goodwood Festival of Speed.

Istanbul 2012 Shopping Fest

The Istanbul Shopping Fest launched an integrated digital promotion campaign in several countries.

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