Event Marketing

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Montana: There’s Nothing Here

Some people think there's nothing in Montana. The Montana Office of Tourism and its agency partners took that perception and created a campaign to attract the Geotraveler, a target audience who appreciates Montana's nothingness.

Real Women of Philadelphia

For Philadelphia Cream Cheese to grow, it needed to shift consumer behavior towards cooking with the brand. Real Women Of Philadelphia grew out of a key insight that women need a new idea endorsed before they'll try it — cooking being no exception.

Right to the Bunk 2011

Cargill developed an all-in-one starter feed for young cattle called RAMP. It was a major innovation in an industry where feeders historically created their own blends. In just four months following launch, volume tripled vs. goal, revenue grew nearly 300 percent and market share jumped to 11 percent.

U by Kotex Launch

The feminine care category was old, tired and boring. Girls didn't like shopping for pads, tampons and liners, and retailers didn't like displaying them anywhere other than the fem care aisle. The U by Kotex launch broke down decades-old feminine hygiene category conventions and created a brand fit for 21st century women.

Voted #1 Vodka of 2033

SVEDKA rose from upstart to contender in just five years, blowing away all internal goals and established category records. SVEDKA successfully fought into a crowded category, gained distribution and most importantly, challenged competitors on Brand Image.

Making a Lasting Impression

How to maximize the effectiveness of your sponsorship opportunities through accurate targeting, goal-driven resource allocation, and integrated marketing. Also find case studies from Mercedes-Benz and State Farm.

Virgin Mobile Presents: Monster Ball Tour Starring Lady Gaga

Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile’s sponsorship of Lady Gaga’s 2010 tour and how the brand used mobile to support it.

Virgin Mobile Presents: The Monster Ball Tour Starring Lady Gaga

Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile's sponsorship of Lady Gaga's 2010 tour and how the brand used mobile to support it.

Events and the Owned Media Opportunity: Case Studies

Liz Bigham, SVP and director of marketing, Jack Morton Worldwide, and Steve Jarvis, vice president, marketing, small & midsize business, Concur Technologies, Inc., highlighted event marketing and the owned media opportunity in three case studies from Hyundai Sonata, Concur Breeze, and Samsung 3D LED TV.

Events and the Owned Media Opportunity: Case Studies

Liz Bigham, SVP and director of marketing, Jack Morton Worldwide, and Steve Jarvis, vice president, marketing, small & midsize business, Concur Technologies, Inc., highlighted event marketing and the owned media opportunity in three case studies from Hyundai Sonata, Concur Breeze, and Samsung 3D LED TV.

mtvU / Lionsgate Case Study: The SAW College Tour and Red Cross Blood Drive

Vat Tann, director of integrated marketing, MTV, and Michael Fernandez, founder, Factory 360, presented their experiences with a unique and successful partnership between the American Red Cross, and mtvU / Lionsgate to promote the SAW horror film releases via blood drives on large college campuses.

mtvU / Lionsgate Case Study: The SAW College Tour and Red Cross Blood Drive

Vat Tann, director of integrated marketing, MTV, and Michael Fernandez, founder, Factory 360, presented their experiences with a unique and successful partnership between the American Red Cross, and mtvU / Lionsgate to promote the SAW horror film releases via blood drives on large college campuses.

Cause Marketing Case Study: PerkinElmer and WEF

Jon Lese discussed PerkinElmer's sponsorship of Water Environment Federation and detailed the engagement cycle, which is key to success in sponsorship activities.

ANA/IEG Survey Results: Sponsorships and Event Measurement

The ANA Sponsorship and Event Marketing Committee discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing, but lack the necessary capabilities to do so.

ANA/IEG Survey Results: Sponsorships and Event Measurement

The ANA Sponsorship and Event Marketing Committee discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing, but lack the necessary capabilities to do so.

Research Report: Sponsorship and Events Measurement

This Research Report explores how brands are measuring their sponsorship and event marketing activities. The survey findings reveal that virtually all firms utilizing sponsorship programs attempt to measure the returns from these initiatives at least some of the time. However, only 42% have a standardized process for measuring these returns.

First Look: Findings from the ANA/IEG Sponsorship and Event Marketing Survey

A panel of industry experts discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing but lack the necessary capabilities to do so.

Bring Your Sponsorship to Life

Dorrian Porter, CEO, Mozes, Inc., and Robert Stohrer, CMO, Virgin Mobile USA, shared the details behind three major Virgin Mobile sponsorships in 2009.

Making Virtual Events Easy and Profitable

John Grosshandler, director of virtual events at Maritz, and Rob Halsey, VP of marketing innovation at SAP, discussed how companies can use virtual events to cut costs and expand the reach of physical events.

Can The Atlantic Turn a Profit?

The Atlantic magazine was an old and stodgy institution. Its circulation was stagnant. It was losing money. Rather than trying to convince people that The Atlantic wasn't as dull as they feared, we set our ambitions much higher: to become the source of mental stimulation so many craved; to bring back deep, nuanced-thinking; to incite people to Think. Again.

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