Genders & Generations
BabyCenter: Unlocking Your Brand's Potential
Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.
BabyCenter: Unlocking Your Brand's Potential
Suzanne Skop, vice president, advertising sales, BabyCenter, LLC, discussed how BabyCenter is the most trusted resource for new and expecting moms as a result of leveraging consumer insights in everything they do.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
Supercharging the Path to Purchase: Using Word-of-Mouth to Drive More Consumers to Buy
NBC Universal partnered with the Keller Fay Group in March 2010 to study how word-of-mouth impacts women on the path to purchase.
McCann: The Truth About Youth
McCann Worldgroup provides intriguing results from a recent study which sought to determine the motivations of youth around the world.
A Glimpse into the Online Behaviors of Women
This report from Mediative explores three distinct groups of female Internet users: young women, professionals, and digital moms.
Onsite Insight: Edward Gold
Edward C. Gold. Advertising Director at State Farm Insurance Companies at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
American Millennials: Deciphering the Enigma Generation
Written by contributors from the advertising agency, Barkley, this Insight Brief looks at the habits, interests, and attitudes of the Millennial generation (ages 16 to 34) and explores how marketers might best connect with this lucrative demographic.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
Born this Way: The U.S. Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
Yahoo!: Marketing to Moms Online
Yahoo! aggregated data from six prior studies for this research report in order to provide insights to advertisers on better reaching moms who are engaged online.
Born this Way: The UK Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
BrightLine Consumer Behavior Brief: Moms
In this consumer behavior brief, BrightLine highlights the potential for marketers to reach moms via advanced television advertising.
Generational Trends: How Are Different Demographics Using Technology?
Featuring case studies from ANA member companies, Hillshire Farm and American Express, and data from ANA Knowledge Partners, eMarketer and Brightline, this Insight Brief looks at how different age groups are using technology today.
BabyCenter’s 21st Century Mom® Insights Series: 2011 Shopping Rituals of the American Mom
BabyCenter’s report on how moms in the U.S. shop today looks at how many moms reconsider their needs and brand choices after starting a family and how they are using digital tools to make shopping easier.
Connecting with Gen Y
Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.
