Genders & Generations
Ogilvy: Tech Fast Forward
In their recent 'Tech Fast Forward' study, Ogilvy, in partnership with Communispace, reveal new insights for marketers on the role that technology plays in families' lives.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
BabyCenter's 21st Century Mom® Insights Series: Hispanic Acculturation Study
In this comprehensive study about Hispanic moms, BabyCenter offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, and media consumption and what this means for marketers trying to reach this fast growing segment of our population.
BabyCenter’s 21st Century Mom® Insights Series: 2010 Mom® Social Influencer Report
This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.
Dude-ology: How to Reach Today's Multidimensional Men
Michael Greco, EVP, Strategic Insights, AETN discussed the evolution of male roles in the household and workplace, their relationship with health and technology, as well as their evolving gender roles.
Working Mother Media: Multicultural Women and Moms
Carol Evans, president, Working Mother Media, presented benchmarking results from the Working Mother Best Companies for Multicultural Women survey, as well as results from The Working Mother Report: What Moms Choose—Career vs. Paycheck.
Working Mother Media: Multicultural Women and Moms
Carol Evans, president, Working Mother Media, presented benchmarking results from the Working Mother Best Companies for Multicultural Women survey, as well as results from The Working Mother Report: What Moms Choose—Career vs. Paycheck.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
How Disney Parks Leverages Social Media and Technology to Engage with Moms
Christie Volastro, director, Digital Marketing, Disney Destinations, Tom Aronson, digital marketing director, Disney Destinations, and Leanne Jakubowski, director, Digital Marketing, Disney Destinations discussed how Disney Parks has embraced social tools and technologies in order to broaden and deepen engagement with moms and turn them into their most passionate advocates.
Understanding and Reaching the New Digital American Family
Doug Anderson, senior vice president, Research and Thought Leadership, The Nielsen Company, and Radha Subramanyam, senior vice president, Media Analytics, The Nielsen Company, discussed the New American Family and explored the demographic characteristics, trends, and roles in this new family structure and how this influences media behaviors today and in the future.
Understanding and Reaching the New Digital American Family
Doug Anderson, senior vice president, Research and Thought Leadership, The Nielsen Company, and Radha Subramanyam, senior vice president, Media Analytics, The Nielsen Company, discussed the New American Family and explored the demographic characteristics, trends, and roles in this new family structure and how this influences media behaviors today and in the future.
Get the Scoop on What Women Want
Yahoo!'s Connectonomics Study examines how and why women are using different kinds of online sites. Check out the results.
Hillshire Farm: Multicultural Millennial Marketing
Ricki Fairley-Brown, CMO, Images Group USA, shared some thought-provoking statistics on the Millennial generation and multicultural millennials in particular, while Sean Sheelan, brand manager, Hillshire Farm, presented a case study that was targeted at multicultural Millennial moms.
Hillshire Farm: Multicultural Millennial Marketing
Ricki Fairley-Brown, CMO, Images Group USA, shared some thought-provoking statistics on the Millennial generation and multicultural millennials in particular, while Sean Sheelan, brand manager, Hillshire Farm, presented a case study that was targeted at multicultural Millennial moms.
