Global Brand Marketing
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Creating a Worldwide Movement to Build a Brand
Evelyn Neill, executive creative director, Doremus, and Saga Shoffner, vice president, global marketing, Owens-Illinois, discussed their mission to build a glass brand by elevating the glass industry.
Creating a Worldwide Movement to Build a Brand
Evelyn Neill, executive creative director, Doremus, and Saga Shoffner, vice president, global marketing, Owens-Illinois, discussed their mission to build a glass brand by elevating the glass industry.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
The Coca-Cola Company: Rebuilds Brand Love
Alison E. Lewis, Senior Vice President of Marketing, North America, The Coca-Cola Company, discussed how it rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
Unilever Talks Sustainable Living
Keith Weed, Chief Marketing & Communication Officer, Unilever, explained how Unilever created an engine for consumer-led growth that is economically, environmentally, and socially sustainable.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
MasterCard’s Priceless Creativity: The Evolution of an Iconic Brand
Alfredo Gangotena, chief marketing officer, MasterCard Worldwide, discussed MasterCard’s “priceless” campaign and how it has evolved since 1997.
Global Marketing: Navigating Uncertain Waters
Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.
Marketing Renaissance at 3M
Penny H. Wise, director, brand and core marketing, Global Centre of Marketing Expertise, 3M, discussed the organization’s “pillars of global marketing excellence,” which serve as a foundation for 3M’s marketing efforts.
CORD Worldwide: What Does Your Brand Sound Like?
Blake Spiers, senior music planner/buyer, CORD Worldwide, Marco Vitali, head of music, CORD Worldwide, and Kim Rosenblum, executive vice president creative and marketing, TV Land, discussed sonic branding and provided examples of different areas where music and sound can build brand equity or drive consumer behavior.
CORD Worldwide: What Does Your Brand Sound Like?
Blake Spiers, senior music planner/buyer, CORD Worldwide, Marco Vitali, head of music, CORD Worldwide, and Kim Rosenblum, executive vice president creative and marketing, TV Land, discussed sonic branding and provided examples of different areas where music and sound can build brand equity or drive consumer behavior.
Motorola Solutions: Taking the Four P’s to B-to-B
Shamik Mukherjee, senior director, product and solutions marketing, Motorola Solutions, Inc., discussed how Motorola Solutions is shifting away from the long recognized four P’s approach to organize its elements of marketing.
Motorola Solutions: Taking the Four P’s to B-to-B
Shamik Mukherjee, senior director, product and solutions marketing, Motorola Solutions, Inc., discussed how Motorola Solutions is shifting away from the long recognized four P’s approach to organize its elements of marketing.
Global Multichannel Marketing
Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world. Learn about best practices for implementing operational standards in a rapidly changing environment.
Calvin Klein CK One: There Is More in One
Thomas A. Burkhardt, vice president, global marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige, discussed how Coty Prestige expanded Calvin Klein’s fragrance icon, CK One, into a multi-category lifestyle brand.
