Global Brand Marketing
Kia Motors created the world’s biggest mobile ad campaign for cars to raise brand awareness for its Kia Cee’d car and to drive consumer engagement across 16 European markets, in 14 languages.
DirecTV used SMS messaging in Argentina to generate 7,000 qualified leads in one day.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.
313@Somerset devised a way to increase foot traffic in its mall by creating a geo-targeted app for nearby consumers.
For the first presidential campaign in 7,000 years, Egyptian candidates incorporated mobile technology to reach 50 million voters for political fundraising, messaging, and mobilization.
Trade Kings created a contest centered on a text callback campaign to engage kids with its brand of lollipops.
Nestlé created a mobile app containing recipes that incorporated its food products, a product scanner, and healthy eating promotions.
Nestlé Spain developed a mobile recipe and meal-planning app to engage with consumers on issues of health and nutrition.
To raise awareness of breast cancer among Indian women and their spouses, Pond’s created a print and digital ad campaign to reach The Times of India readers.
Ford developed a multimedia campaign to promote the launch of the Ford Focus in Nigeria.
Nokia built a mobile interactive experience to take over Australian consumers’ smartphones to demonstrate the features and functionality of its new Lumia device.
Ontario Tourism created a mobile app to provide travelers to the Canadian province with more real-time information.
Orange, a U.K. telecommunications company, created an app-based game to educate consumers about its services and learn more about consumer behaviors.
Red Bull created a mobile app to help enhance the experience for attendees at its music festivals in Spain.
Mac’s Isaac’s Cider created coupons tied to a mobile slot machine game to increase brand awareness of its premium alcoholic drinks.
IFB launched a mobile retail store that customers could access by capturing the company’s logo on integrated touch points.
Rio Ferdinand, a famous English soccer player, created an app for his fans to engage with him during the season.
Auto Trader partnered with Honda for an exclusive advertising campaign on the new Auto Trader iPad app.
The Yellow Pages Group Canada created an iPhone app that provided users with a more efficient way to shop and helped advertisers generate leads.
Furniture Village revised its mobile website to create a smoother and faster purchase experience for consumers.